Addictive Desert Designs Announces a 3% Increase in Retail MAP

Addictive Desert Designs, overseen by Horsepower Automotive Group, reports that effective December 4th, 2024, they will be increasing their Retail Minimum Advertised Price by 3%. Presently, their retailers have been permitted to sell ADD's products at 3% below MSRP. However, upon further research, ADD has concluded that by aligning MSRP & MAP pricing, it will bring pricing consistency to the market. Additionally, this market adjustment will also result in increased margins for ADD's partners.

HPAG's SVP of Marketing and Sales, Mike Timmons, stated, "Margin is key to every company's growth. With this new program, we'll be adding more margin to our customers' pockets." Timmons also remarked, "I'm a strong believer in simplifying programs and growing partnerships with great companies. As HPAG and ADD expand their offerings and look at ways to do better business, we believe this is the first step in building more opportunities for our partners."

In preparation, ADD has requested that their retailers immediately notify all of their customers who support ADD, so that they are prepared for this change and stay compliant with the new MAP when it goes into effect on December 4th.