Video: talking bike safety

Bike group's goals align with IIHS 30x30 vision

October 9, 2025

The safety wish list of the League of American Bicyclists includes many priorities that fit into the IIHS 30x30 initiative, the nonprofit's policy director said in a recent video recorded at the IIHS Vehicle Research Center.

Ken McLeod, the league's policy director, spoke with Joe Young, IIHS director of media relations, as the two cycled around the research center's campus. The safety priorities McLeod outlined in the interview included increasing the number of separated and protected bike lanes in America's cities and towns, slowing travel speeds on roads used by bicyclists with lower speed limits and better infrastructure design, addressing driver distraction and promoting crash avoidance systems capable of preventing crashes with bicycles.

Those goals align with the Institute's 30x30 initiative, which outlines a vision for reducing road deaths 30% by 2030 with the help of policymakers, transportation engineers, vehicle manufacturers and other stakeholders.

Advocacy groups like the league will be key allies in the mission.

With more than 200,000 members, the League of American Bicyclists is a nonprofit organization that seeks to make the country more bicycle-friendly. In addition to advocating for laws and policies that will help keep bicyclists safe, the group works to increase interest in bicycling for leisure and transportation.