WASHINGTON, DC - Today, Congresswoman Zoe Lofgren (CA-18), Ranking Member of the House Science, Space, and Technology Committee, introduced the Voluntary Consumer AI Disclosure Pilot Act. This critical AI safety legislation will direct the National Institute of Standards and Technology (NIST) to evaluate how and when private entities should disclose to users when they are interacting with an artificial intelligence system.

"There are circumstances where Americans should know when they are interacting with an AI system rather than a human." said Rep. Lofgren. "But disclosures should be clear, useful, and appropriate for the product or service - not one-size-fits-all labels that individuals ignore or misunderstand. This legislation will bring together experts to evaluate how voluntary disclosures can best advance consumer safety, transparency, and trust."

Rep. Lofgren has been a leader on artificial intelligence issues in Congress, and she was appointed in 2025 by Leader Hakeem Jeffries to be Ex Officio Co-Chair of the House Democratic Commission on AI and the Innovation Economy.

The Voluntary Consumer AI Disclosure Pilot Act would establish a pilot program that brings together experts from academia, civil society, industry, and relevant federal agencies, to identify where disclosures are useful, what they should say, and how often users should see them.

Here is full text of the bill and a one-pager explainer.

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