Japan: ATO Osaka 2025 Activities

In 2025, ATO Osaka implemented a comprehensive promotion strategy that expanded visibility and sales for U.S. agricultural products across western Japan. The office participated in three major trade shows-FABEX Kansai, Food Style Kyushu, and the Japan International Seafood Show-reaching over 78,000 trade visitors and generating 48 new business connections. Retail initiatives included a year-long Rakuten online fair (112 U.S. products, 50,000+ views) and Hiroshima's first American Gourmet Fair, while partnerships with Daimaru Matsuzakaya Department Stores attracted 65,000 customers. ATO Osaka hosted an American Fair at Osaka Expo 2025's U.S. National Day (20,800 visitors), resulting in three restaurants permanently adopting U.S. ingredients. Educational and media outreach engaged over 300 students and generated 47,000 TV views, while food festival participation reached 52,000 visitors.