Haruka Ayase, Kohei Matsushita and Members of Popular K-pop Idol Group TREASURE Preview UNIQLO 2024 Fall/Winter Season Collections in Tokyo

Haruka Ayase, Kohei Matsushita and Members of Popular K-pop Idol Group TREASURE Preview UNIQLO 2024 Fall/Winter Season Collections in Tokyo

From July through August, UNIQLO in Japan held a press preview event for the 2024 Fall/Winter season at the company's showroom in its Roppongi headquarters in Tokyo to showcase the latest products to media, influencers, and staff.

On display for this season were clothes that look classic but are lighter and more comfortable, with functions and materials that continue to evolve. This season's theme, "Timeless Tones," was inspired by European cities and suggests coordinating tonal colors and combining different textures. At the venue, modelled after the urban landscapes of Edinburgh, Scotland and Stockholm, Sweden-where the idea for the season theme originated-a space was created where visitors could experience the brand's concept for Fall/Winter 2024.

Many media representatives and influencers visited the exhibition to catch an early look at the fall/winter products. Below are some product highlights that received a lot of positive feedback from visitors. Japanese stars Haruka Ayase and Kohei Matsushita, and members of popular K-pop idol group TREASURE also came to the preview, tried on the items, and shared their thoughts about what they wore.

Popular items recommended by fashion media
1. Next-generation lightweight outerwear PUFFTECH

Many people were surprised by the softness and lightness of the PUFFTECH series. PUFFTECH is a next-generation lightweight outerwear with functional padding created from new fiber technology. The center of the padding fiber is hollow, so it holds more air, which increases warmth and elasticity, making it fluffy and very soft. Unlike down, there is less risk of filling shedding, and the items can be hand-washed. This season, jackets have been newly added to the lineup, with the women's lineup including the PUFFTECH Parka and PUFFTECH Relax Jacket, and the men's lineup including the PUFFTECH Parka and PUFFTECH Quilted Jacket. Lightweight, warm, and not bulky, these jackets serve as fashionable light outerwear.

Visitor Comments:
"The coat is so light, that I haven't worn it, the color is also cute! And I really appreciate that I can wash it at home."
"It is much lighter than I expected! The quilting is cute and it's not bulky, so I'm sure I'll be wearing it frequently this winter."

2. Cashmere knits carefully finished by skilled eyes and hands

Cashmere knits were very popular at the venue. To make the most of the high-quality materials carefully selected from one of the world's leading production areas, everything from yarn making to sewing is carefully finished by skilled eyes and hands. Yarns from cashmere goats are very supple and have a beautiful luster. The yarn is dyed with careful attention to the condition of the raw wool to ensure that the color is uniform and beautiful no matter where in the world it is handled. The most important point is that the sweaters can be hand-washed at home as "washable" 100% cashmere sweaters. The key to achieving this is our special treatment technology applied at the molecular level. This season's lineup includes three types: crewneck, V-neck, and turtleneck. This winter, enjoy our high-quality cashmere sweaters that are easy to care for.

Visitor Comments:
"The colors are so beautiful that you will get excited just by looking at them. The feel is great, too, so you should try them for yourself."
"There are many color variations, and the affordable price allows you to try colors you normally wouldn't choose! I think UNIQLO is the only company that can offer such a great price for cashmere."

LifeWear Special Ambassador, Haruka Ayase

LifeWear Special Ambassador Haruka Ayase paid a visit to the event to preview the collections for the coming season. She came to the event wearing a cashmere sweater and commented, "As I like basic colors, today I'm wearing a gray color cashmere sweater." She made her way around the venue, which reproduced the look of a European cityscape, picking up UNIQLO items she was interested in along the way. She was surprised by the Stockholm-inspired area, which replicated the look of snowy mountains. Sharing her thoughts about the exhibition she said, "The UNIQLO 2024 Fall/Winter collection will surely make the coming season more fun!"



Actor Kohei Matsushita

Kohei Matsushita also paid a visit to the UNIQLO preview wearing one of the new items, a Milano Rib Shirt Cardigan in brown, the trending color for the season. He commented that the shirt cardigan he wore has just the right amount of tension and is very comfortable to wear. Matsushita took a copy of LifeWear magazine No.11, which came out on August 23, and remarked "As the exhibition was linked with the magazine content, I could really experience the scenes that the magazine explored. Moreover, the magazine itself is very substantial and well worth reading, it's unbelievable that this magazine is free of charge!"



Members of K-POP idol group TREASURE visit the venue!
Four members of popular K-pop idol group TREASURE: JUNKYU, YOON JAE HYUK, DOYOUNG, and SO JUNG HWAN, also paid a visit to the preview in Tokyo. The group were looking forward to checking out UNIQLO items for the coming season. As they made their way around the venue, which had different sections set up to highlight their respective concepts, the idols tried on different items and attempted to match each other's outfits. The four members pulled off four different looks with UNIQLO 24FW items, each showing their own charm and character. Here are the products the members tried on:

JUNKYU


YOON JAE HYUK


DOYOUNG


SO JUNG HWAN

Public link

Please use the above public link if you want to share this noodl on another website.