MASTER YOUR GAME, EVERY STROKE COUNTS

CARLSBAD, Calif. (June 22, 2026) - TaylorMade Golf and Swiss luxury watchmaker TAG Heuer introduce the TAG Heuer Connected Calibre E5 45 mm x TaylorMade Edition. The collection includes the TAG Heuer Connected Calibre E5 45mm x TaylorMade edition watch, a Spider ZT x TAG Heuer putter and a suite of co-branded accessories.The collection will be for sale starting June 25.

The TAG Heuer Connected Calibre E5 45 mm x TaylorMade Edition is a timepiece shaped by the realities of the course and the expectations of today's golfers. This collaboration builds on a relationship with golf that began in 2005, when TAG Heuer developed a Quartz timepiece, bringing precision watchmaking into this sport highly defined by control and consistency. That moment established golf as a field where time measurement, and performance intersect in a way that directly reflects the brand's core expertise.

The introduction of the TAG Heuer Connected Golf Edition in 2019 marked a shift in that exploration. For the first time, the brand extended its expertise beyond traditional watchmaking precision into digital analysis, allowing players to track their rounds with accuracy and revisit their performance with greater clarity. With the TAG Heuer Connected Calibre E5 45 mm x TaylorMade Edition, this approach is taken further, integrating deeper performance insight into the flow of the game itself.

A Shared History of the Changing the Rules

The collaboration with TaylorMade and TAG Heuer is grounded in a shared history of technical progression. Since its creation in 1979 in the United States, TaylorMade has played a defining role in shaping modern golf equipment. The introduction of the first metalwood established a new direction for the industry, setting a precedent for continued innovation with materials, design and performance optimization. Over the decades, the brand has developed a complete ecosystem that includes clubs, balls, apparel, and digital platforms, supported by its global reach and adoption among many of the highest-ranked players in the world.

The trajectory mirrors TAG Heuer's own evolution. Both brands reached key moments where innovation shifted perception and established credibility. For TAG Heuer, advancements in chronograph engineering defined its reputation in precision timing. For TaylorMade, breakthroughs in equipment design transformed how the game could be played. These parallels create a direct link between watchmaking and golf technology, where measurement and performance are inseparable.

Shaped by the Game

The TAG Heuer Connected Calibre E5 x TaylorMade Edition is an instrument that integrates seamlessly into a round of golf, extending effortlessly beyond the course. Its design draws directly from TaylorMade's presence in the sport, translating familiar visual codes into a piece closely connected to the course.

Its grade 2 titanium case, brushed and sandblasted, is presented without black DLC coating for the first time in the Calibre E5 collection. This brings the material closer to the natural tones of golf clubs, reinforcing the link to the equipment while introducing a more understated aesthetic. The bezel, engraved with 18 holes, anchors the watch within the structure of the game, while the TaylorMade logo on the crown and stripes inspired by the face of a golf club add subtle and recognizable references.

The color palette follows the same approach, drawing from tones found across TaylorMade's universe, including its putters and capsule collection developed alongside the collaboration. The bi-material strap combines blue leather with a black rubber base, defined by a white central line and silver stitching, balancing elegance with performance while extending the visual language shared across the project.

The caseback, finished in black sandblasted DLC titanium and engraved with the TaylorMade logo, integrates the heart rate sensor, linking performance tracking to the design. An additional stretch textile strap is included in a dedicated TAG Heuer x TaylorMade packaging, completing a piece designed to move naturally between the course and everyday wear.

Understanding Performance Through Data

Golf is played in details that rarely show themselves clearly. A yard too long, a read slightly off, a decision taken a fraction too quickly. The TAG Heuer Connected Calibre E5 x TaylorMade Edition captures each moment, recording every shot and translating it into strokes gained analysis. It reveals where strokes are won, where they are lost, and which part of the game demands attention, turning each round into something measurable, readable, and actionable over time.

Built on this approach, the digital experience of the TAG Heuer Connected Calibre E5 x TaylorMade Edition is powered by TAG Heuer OS and designed to support the way golfers play, review, and improve. TAG Heuer brings its expertise in advanced algorithms to automatically register every shot and position throughout the round, without requiring any interaction from the player, allowing the golfer to remain fully focused on the game, without distraction.

This data is then processed exclusively through TaylorMade's performance analysis to deliver the strokes gained metric, a structured measurement comparing each round to a defined baseline. It provides a clear reading of performance, identifying where strokes are gained, where they are lost, and which areas require attention, while tracking progression over time through variations between rounds. This integration reflects a direct collaboration between both brands, combining TAG Heuer's data capture with TaylorMade's analytical expertise to deliver a singular and actionable performance metric.

The analysis extends across the different areas of play, allowing golfers to follow their progression over time through variations between rounds. What once relied on perception becomes measurable, supporting a more deliberate approach to improvement.

The TAG Heuer Connected Calibre E5 x TaylorMade Edition also introduces golf-focused complications that keep essential metrics visible at a glance, including longest drive, next golf round, best score, last score, total rounds played during the year, and total birdies made. Together, they reflect both peak moments and consistency, building a more complete picture of the player's relationship with the game across a season.

The two exclusive watch faces extend this approach into the visual language of the watch. Momentum, designed around the fluidity of the swing, features a hand movement that continuously draws the TaylorMade logo, translating motion into a dynamic display. Topography introduces a pattern inspired by the contours of golf courses, combined with indexes influenced by TaylorMade's iconic Spider putter. The numerals incorporate textures derived from golf club surfaces, while dedicated reskins of iconic TAG Heuer watch faces adopt the color codes of the collaboration, creating a coherent digital identity.

Beyond the Course

At the foundation of this experience is the TAG Heuer Connected Calibre E5 platform, featuring an AMOLED touchscreen with sapphire glass and an always-on display for optimal readability during play. Battery performance is structured across several modes, including up to two days in performance mode, up to three days in low power mode, and up to 17 hours in sport mode, with up to 12 hours dedicated to golf. Fast charging provides one day of use in 30 minutes.

Connectivity is built around TAG Heuer OS, with compatibility across iOS 18 and later and Android 13 and later, supported by Made for iPhone licensing. A new speaker enables call management, voice assistance, and sound experiences, while the sensor suite extends usage beyond the course with sleep tracking, including SpO2, heart rate variation, breathing rate, resting heart rate, and sleep phases. Dual-band ensures fast acquisition and precise positioning, supporting reliable tracking throughout each round.

Spider ZT x TAG Heuer

The Spider ZT x TAG Heuer putter is built at the intersection of cutting-edge performance from TaylorMade's iconic Spider putter family and the sleek cannot miss TAG Heuer design. Cobranded details, from the TAG Heuer logo sightline to the topographic textures drawn from the watch face itself, tell the story of this collaboration on the greens where your most meaningful strokes come. It arrives with a premium cobranded headcover, duo-logoed ball marker, and packaging as meticulously considered as the putter itself.

The collection also includes a TaylorMade x TAG Heuer duffle bag, co-branded hats and co-branded golf gloves.

Together, these elements reflect a shared vision of performance, where technology, craftsmanship and precision work in harmony. From the watch on the wrist to the putter in hand, every detail shapes how the game is experienced and understood. Each round leaves a trace. Over time, those traces reveal a pattern, turning instinct into understanding. With the TAG Heuer Connected Calibre E5 x TaylorMade Edition, every stroke becomes measurable and every performance refined.

The game remains the same. The way it is read changes.

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessy Louis Vuitton SE ("LVMH"), the world's leading luxury group. Based in La Chaux-de-Fonds, Switzerland, and with four production sites, TAG Heuer has 1,900 employees and is active in 139 countries. TAG Heuer products are available online at www.tagheuer.com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is led by Béatrice Goasglas, CEO of TAG Heuer.

For 165 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement -Calibre 11 -in 1969, and the first luxury smartwatch in 2015. Today, the brand's core collection consists of two iconic families designed by Jack Heuer -TAG Heuer Carrera, and Monaco -and is rounded out with the contemporary TAG Heuer Aquaracer, Formula 1, Link, and Connected lines.

Embodying TAG Heuer's new philosophy, Designed to Win, the brand continues to build on its legacy of bold innovation, resilience, and high performance. Its prominent partnerships and brand ambassadors reflect TAG Heuer's drive to push boundaries and perform in the moments that matter most.

For further information, please contact:

Tiziana Tedeschi

International PR & Ambassadors Director

[email protected]

About TaylorMade Golf

Headquartered in Carlsbad, CA, TaylorMade Golf is a leading manufacturer of high-performance golf equipment, golf balls, accessories. TaylorMade has a history of innovative industry-leading products such as the Qi4D Drivers, TP5/TP5x Golf Balls, P·Series irons and Spider Tour putters. TaylorMade's innovations touch all sectors of the golf industry, including customization, personalization and the standalone lifestyle brand Sun Day Red in partnership with Tiger Woods. A major force across the world's professional tours, TaylorMade has an unrivaled athlete portfolio that includes Tiger Woods, Rory McIlroy, Scottie Scheffler, Nelly Korda, Brooke Henderson, Collin Morikawa, Tommy Fleetwood, Charley Hull and more.

For further information, please contact:

Will Stephenson

Associate Manager, Media and Partnerships

[email protected]