DoorDash Ads Launches Sales Lift Measurement, Driving Up to 30% Incrementality Lift in Campaigns on Average for Brands

DoorDash Ads today announced the launch of its Sales Lift Measurement solution, providing CPG brands with advanced tools to measure the true impact of their ad investments on DoorDash.

"As retail media continues to mature, incremental lift measurement is essential for brands to understand which platforms are truly incremental as brands aim to not just drive growth, but profitable growth," said Katie Daleo, GM of CPG Ads at DoorDash. "With Sales Lift Measurement, we're advancing our measurement capabilities so brands can measure what matters and gain a clear view into how their Ad spend is leading to incremental sales growth on DoorDash."

Ghost Ads methodology is widely recognized as the industry-leading standard for incrementality measurement. This new solution, based on Ghost Ads, equips brands with rigorous, experiment-based measurement designed to quantify true incremental sales and return on ad spend, moving beyond traditional attribution metrics. Advertisers can allocate dollars toward placements that demonstrate the highest incremental return, optimize in-channel tactics to maximize the impact of existing investments, and make data-driven decisions grounded in true business outcomes.

Sales lift studies on Sponsored Products show that DoorDash is a powerful driver of incremental growth for brands, delivering over 30% average sales lift for CPG advertisers. Categories like Snacks see even stronger results, with an average lift of 65%-underscoring the platform's ability to drive real, incremental returns.*

In recent lift measurement studies conducted by DoorDash in Q4 of 2025, Heritage Kellanova -- now part of Mars Snacking, a global leader in snacking with iconic brands such as Pringles®, Cheez-It®, Pop-Tarts® -- saw an incremental ROAS ranging from 2.4X to 2.9X across three studies. The Cheez-It Sponsored Product ads study saw standout results with nearly a 46% sales lift.

"DoorDash has been a strategic partner for Heritage Kellanova, enabling total sales growth and delivering against our campaign objectives," said Erik Joergens-Kokate, Sr. Manager at Heritage Kellanova, now part of Mars Snacking. "Lift studies on Sponsored Products have helped us better understand the platform's true incremental impact and strengthened our confidence in its ability to grow our brands. More importantly, the results provided actionable insights to optimize our campaigns to continue to deliver total sales growth."

With the launch of Sales Lift Measurement, DoorDash continues to invest in tools and advanced incrementality testing capabilities that help brands measure what matters and drive meaningful growth. This solution builds on our previous incrementality measurement tool for Enterprise Restaurants.

Sales Lift Measurement is currently available for select advertisers via Managed Service for Sponsored Products campaigns. Lift measurement for additional ad products is expected later this year.

Learn more here.

* Incremental sales are measured by comparing a brand's sales among ad-exposed customers versus a non-ad-exposed holdout group. Data sourced from DoorDash's 30 Sponsored Product Lift Measurement tests conducted in H1 2025; Snacks category based on data from 19 test campaigns.