Instagram Social Media Engagement 250+ Instagram Reel hashtags to boost engagement for your brand

Share Resource

If you've opened Instagram recently, you know Reels are big on the platform. The short-form video format has quickly become a favorite of both brands and consumers.

The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement.

In this post, you'll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. We'll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand.

Why use hashtags with your Instagram Reels

Using hashtags can do more than just get more eyes on your content. Hashtags are also excellent targeting and analytics tools. Here are three benefits of using Instagram Reel hashtags for your business:

Make your content easier to find

Hashtags can put your content in front of a larger audience, including users who don't follow you on Instagram. Adding them to Reels offers the same benefits as adding hashtags to posts. It helps people interested in your topics or themes easily find your videos.

This, in turn, gets your content more engagement in the form of likes, comments and shares-the holy grail of social media success. Take it a step further and engage with users who interact with your hashtags to strengthen your brand's relationship with its audience.

Finally, by monitoring trending hashtags and incorporating them into your posts, you can help your content ride the wave of current events, conversations and Instagram trends. This not only gets you more exposure, but also positions your brand as relevant and up-to-date.

Target your niche demographics and audiences

Your videos might go viral, but not everyone on Instagram is a potential customer. Adding hashtags to Reels lets you target niche communities and specific demographics with your content-people who are most likely to be interested in your products or services.

As a result, you'll attract more qualified leads and boost visibility among your target audience, ultimately translating into higher ROI for your business.

Use hashtag analytics to refine your Instagram content strategy

Analyzing the performance of different hashtags can provide valuable insights into what resonates most with your audience.

By tracking Instagram metrics like reach and engagement for Reels with specific hashtags, you can refine your strategy and better understand consumer preferences and behavior.

Sprout Social's Hashtag Tracking tools can help you pinpoint exactly which hashtags work best for your Instagram strategy. Track your most-used and top hashtags or manually add hashtags that are important to your brand to keep tabs on performance.

Tips for finding the right Instagram Reel hashtags for your brand

You know the value of using Reel hashtags on Instagram-but how do you find the right ones? Follow the best practices below to add hashtags that are relevant to your brand and resonate deeply with your audience.

Know your buyer personas

Before you start writing down hashtags, you need to truly understand your target audience. What does your ideal buyer look like? Which accounts do they follow on Instagram? What type of content do they like to engage with?

Dig into original research and analytics to find out key characteristics of your potential customers. Note the hashtags used in Reels these people are interacting with the most.

Then, use these insights to guide your own hashtag strategy. Incorporate relevant hashtags in your Reels that align with the niches and interests of your target audience.

Remember-you are a business creating content to achieve certain goals, whether that's brand awareness, lead generation or sales. Targeting everyone and anyone is not going to get you results. Focusing on users who match your buyer personas will.

Analyze your competitors

Keeping an eye on your competitors' content can give you ideas for hashtags you can use in your own Reels. Watch for videos that get the most engagement or views. What hashtags are they using? How many hashtags are they adding to their videos? Are they going after niche keywords or broader hashtags?

Streamline this process with Instagram competitor reports.

Sprout's competitive analysis features can help you with that. Our tool allows you to track competitor posts, engagement rates, the hashtags they're using and more. Better yet, compare their metrics with your own to benchmark performance and set realistic goals.

Use competitor analysis to inspire your own content and hashtags. But don't always copy hashtags off other accounts and Reels-keep experimenting. You might stumble upon some highly engaging hashtags your competitors might be neglecting.

Use branded hashtags on Reels and other content

Capitalizing on existing hashtags is great-but what about creating your own hashtag?

Using branded hashtags in Reels and posts can help you build brand awareness and instill a sense of community in your followers. Branded hashtags are also one of the best ways to encourage user-generated content.

For example, Canva launched a branded hashtag challenge to encourage creators to use the software and share their designs:

Best Instagram Reel hashtags for 2024

Looking for inspiration? Below is a list of 250+ top hashtags for various industries like fashion, travel, fitness and food. We've also added popular hashtags for viral and funny Reels-all relevant to brands and marketers.

Remember, rends can change quickly, so always be on the lookout for new and emerging hashtags.

• Top 30 trending Instagram Reel hashtags
• Top 45 fitness hashtags for Instagram Reels
• Top 45 travel hashtags for Instagram Reels
• Top 45 food hashtags for Instagram Reels
• Top 45 fashion hashtags for Instagram Reels
• Top 45 funny hashtags for Instagram Reels

Top 30 trending Instagram Reel hashtags

1. #reels
2. #reelsinstagram
3. #instagramreels
4. #reelsvideo
5. #instareels
6. #reelitfeelit
7. #viral
8. #viralvideos
9. #explore
10. #explorepage
11. #foryou
12. #foryoupage
13. #trending
14. #trend
15. #instagood
16. #love
17. #like
18. #follow
19. #photography
20. #trendy
21. #reel
22. #viralreel
23. #viralreels
24. #trendingsound
25. #fyp
26. #reeloftheday
27. #trendingreels
28. #trendingnow
29. #feature
30. #repost

Top 45 fitness hashtags for Instagram Reels

1. #fitness
2. #fitnessmotivation
3. #workout
4. #gym
5. #fitfam
6. #gymlife
7. #training
8. #health
9. #fitnessjourney
10. #fit
11. #healthylifestyle
12. #motivation
13. #bodybuilding
14. #lifestyle
15. #weightloss
16. #exercise
17. #personaltrainer
18. #healthy
19. #fitlife
20. #gymmotivation
21. #strong
22. #fitspo
23. #healthandfitness
24. #muscle
25. #crossfit
26. #nutrition
27. #homeworkout
28. #wellness
29. #yoga
30. #cardio
31. #fitnesscommunity
32. #pilates
33. #zumba
34. #running
35. #cycling
36. #swimming
37. #legday
38. #armday
39. #absworkout
40. #glutes
41. #strengthtraining
42. #bodybuilding
43. #fitnessgoals
44. #getfit
45. #instafit

Top 45 travel hashtags for Instagram Reels

1. #travel
2. #travelgram
3. #travelphotography
4. #instatravel
5. #wanderlust
6. #traveltheworld
7. #travelblogger
8. #traveladdict
9. #travelgoals
10. #travelinspiration
11. #travellife
12. #traveldiaries
13. #globetrotter
14. #adventure
15. #vacation
16. #explore
17. #nature
18. #landscape
19. #photography
20. #beautifuldestinations
21. #travelreels
22. #travelvideo
23. #travelvlogger
24. #roadtrip
25. #cityscape
26. #solotravel
27. #travelcouple
28. #hiddengems
29. #travelling
30. #trip
31. #holiday
32. #travelholic
33. #worldtraveler
34. #tourist
35. #travelbug
36. #passportready
37. #exploremore
38. #seetheworld
39. #mytravelgram
40. #travelguide
41. #traveltips
42. #backpacking
43. #travelcommunity
44. #neverstopexploring
45. #staycation

Top 45 food hashtags for Instagram Reels

1. #food
2. #foodie
3. #foodporn
4. #foodphotography
5. #instafood
6. #foodlover
7. #foodblogger
8. #delicious
9. #foodgasm
10. #yummy
11. #foodstagram
12. #cooking
13. #recipe
14. #homemade
15. #healthyfood
16. #vegan
17. #vegetarian
18. #baking
19. #dessert
20. #breakfast
21. #lunch
22. #dinner
23. #brunch
24. #drinks
25. #cocktails
26. #coffee
27. #wine
28. #foodiegram
29. #foodreels
30. #eat
31. #foodpics
32. #glutenfree
33. #foodielife
34. #foodheaven
35. #foodgram
36. #fooddiary
37. #instaeat
38. #recipeoftheday
39. #plantbasedfood
40. #vegetarianrecipes
41. #eatyourveggies
42. #mealprepping
43. #mealprep
44. #recipeshare
45. #healthyeating

Top 45 fashion hashtags for Instagram Reels

1. #fashion
2. #fashionstyle
3. #style
4. #ootd (Outfit of the Day)
5. #fashionblogger
6. #fashionista
7. #instafashion
8. #fashionphotography
9. #fashionweek
10. #streetstyle
11. #fashiondiaries
12. #fashionlover
13. #fashioninspo
14. #outfitinspiration
15. #styleoftheday
16. #trendy
17. #fashionmodel
18. #menswear
19. #womenswear
20. #vintage
21. #sustainablefashion
22. #fashionreels
23. #fashiontrends
24. #slowfashion
25. #highfashion
26. #prelovedfashion
27. #secondhandfashion
28. #handmadeclothing
29. #vintagestyle
30. #vintagefashion
31. #vintageclothing
32. #unisexfashion
33. #unisexclothing
34. #styleinspiration
35. #lookoftheday
36. #thriftedfashion
37. #thriftedstyle
38. #inclusivefashion
39. #streetwear
40. #streetweardaily
41. #streetfashion
42. #howtostyle
43. #grwm
44. #getreadywithme
45. #capsulewardrobe

Top 45 funny hashtags for Instagram Reels

1. #funny
2. #funnyvideos
3. #funnyvideosdaily
4. #funnymemes
5. #funnymemesdaily
6. #memestagram
7. #funnyreels
8. #funnyisfunny
9. #funnymoments
10. #comedy
11. #comedyvideos
12. #comedyreels
13. #sketchcomedy
14. #dailyfluff
15. #dailylaugh
16. #dailydose
17. #standupcomedy
18. #relatablereels
19. #jokes
20. #hilarious
21. #funnyclips
22. #funnyvids
23. #justforlaughs
24. #humor
25. #humour
26. #laughoutloud
27. #laughing
28. #smile
29. #memes
30. #haha
31. #lol
32. #lmao
33. #comedian
34. #instafunny
35. #funnyposts
36. #satire
37. #parody
38. #comedymemes
39. #cantstoplaughing
40. #funnyanimals
41. #fails
42. #pranks
43. #funnydogs
44. #funnycats
45. #laugh

Use Instagram Reel hashtags to grow your brand

Adding hashtags to your Instagram Reels should be a no-brainer. Hashtags are the easiest way to categorize your content, drive visibility and boost engagement on your videos.

But what's more important is using the right hashtags. You need keywords that align with your brand and match the needs and interests of your target audience. Only then can you expect to see business growth and results from your social media efforts.

This is where hashtag analytics can help. Track your most-used and top hashtags, competitor hashtags and trending keywords your audience is loving. Use the data to guide your Instagram strategy and watch views and engagement on your content skyrocket.

FAQs about Instagram Reel hashtags

Yes, hashtags are proven to drive engagement and visibility on Instagram. When used strategically across Reels and posts, hashtags can put your content in front of the right audience-users who are interested in your niche, topics, products or services. They're also great tools for categorizing your content and providing context.

The best hashtags for Instagram Reels are those that are relevant to your target audience and the content you're sharing. Trending and popular hashtags can be effective for increasing visibility, but it's also important to use niche hashtags that align with the interests and demographics of your ideal customers.

Yes, hashtags work on Instagram Reels in the same way they do for regular Instagram posts. Using relevant hashtags in your Reel captions can boost their reach and help you attract more views, likes, comments and shares.

No, Instagram Reels generally perform better when you include relevant hashtags in the caption. Without hashtags, your Reels are less likely to be found by users outside of your existing follower base. This limits your content's potential reach and engagement.

While Instagram allows up to 30 hashtags on Reels, it's recommended to use between 5-10 relevant and targeted hashtags. This helps your content get found by users interested in specific topics, without making you look like spam. Focus on a mix of popular and niche hashtags to reach a wider audience.

As of date, viral Instagram hashtags reels include:

• #viralreels
• #viralvideos
• #trendingsound
• #trendingnow
• #reeloftheday

Mahnoor Sheikh

Mahnoor is a freelance writer and the founder of MASH Content. She loves to talk about digital marketing, branding and visual design, and is passionate about tea, kittens and traveling with her husband.

Read all articlesby Mahnoor Sheikh