Direct Selling Association Welcomes New CEO

Dave Grimaldi brings years of experience and deep Washington leadership ability

Washington, D.C. -The Direct Selling Association (DSA) today announced a new CEO, Dave Grimaldi, joining from Blockchain Association, where he served as Executive Vice President, Government Relations.

His previous experience includes leading the Interactive Advertising Bureau's policy team as an executive vice president and opening the Washington, D.C. office for Pandora. He has also held leadership roles in the federal government, serving as Senior Counsel for House Majority Whip Jim Clyburn and as Chief of Staff to Commissioner Mignon Clyburn of the Federal Communications Commission. Grimaldi earned a bachelor's degree in English at Loyola Marymount University in Los Angeles, followed by a J.D. at Catholic University Law School. He is a past board member of BBB National Programs, the Digital Advertising Alliance, the IAB Technology Lab, and Friends of the National Zoo.

"We are thrilled to welcome Dave Grimaldi as the new CEO of DSA. Dave's well-rounded experience, including his work in Congress, with federal agencies and in multiple trade associations, has positioned him as a transformative advocacy leader. His well-established connections and deep respect on Capitol Hill, combined with his relentless work ethic and unique skill set, will undoubtedly elevate the DSA's advocacy efforts to unprecedented levels. We are confident that Dave will bring a dynamic vision and unwavering commitment to advancing the interests of the direct selling community across the United States," said Danny Lee, DSA Board Chairman and President and CEO of 4Life.

"I am honored to serve as the next CEO of the Director Selling Association," said Grimaldi. "It is a privilege to have the opportunity to help shape the future for millions of entrepreneurs by working with direct selling companies that sell well-loved products to global markets. I look forward to jumping in, engaging with our members - and the broader direct selling community - and charting a path forward for the industry in Washington."

ABOUT DIRECT SELLING ASSOCIATION

For more than a century, the U.S. Direct Selling Association (DSA) has served as the national trade association for companies offering entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside a fixed retail establishment. In 2023, direct selling took place across the United States, generating $36.7 billion in retail sales and 6.1 million entrepreneurs in the U.S. sold products or services through the direct selling channel, providing a personalized buying experience for millions of customers.

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