2026 NAB Show Registration Opens with First Look at Major Program Enhancements

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2026 NAB Show Registration Opens with First Look at Major Program Enhancements

Washington, D.C.� Registration is officially open for the 2026 NAB Show, taking place April 18�22 (exhibits: April 19�22) at the Las Vegas Convention Center (LVCC).

Washington, D.C.� Registration is officially open for the 2026 NAB Show, taking place April 18�22 (exhibits: April 19�22) at the Las Vegas Convention Center (LVCC).

As the premier global event for broadcast, media and entertainment, NAB Show will spotlight transformative trends shaping the industry, including AI and media asset protection, streaming, sports innovation, the creator economy and cloud-based workflows. Bringing together innovators and industry leaders from around the world, NAB Show offers an unparalleled platform to explore cutting-edge technologies and define the next chapter in broadcasting, content creation and distribution.

�NAB Show is where the global media community comes together to shape what�s next,� said Karen Chupka, executive vice president, NAB Global Connections and Events. �The breakthroughs we�re seeing in AI, cloud and new content models are redefining how our industry works, and 2026 will reflect that shift. From the expanded Creator Lab and Sports Summit to the AI pavilion and start-up pavilion, we're giving attendees a front-row view of the technologies and ideas that will move the business forward.�

Sports Summit Grows to a Four-Day Program on Sports Media and Fan Engagement

New for 2026, NAB Show will feature an expanded, four-day Sports Summit, �The Future of Sports Rights and Fan Engagement.�

The NAB Sports Summit expands to a four-day program in 2026, �The Future of Sports Rights and Fan Engagement,� presented in the Sports Theater on the show floor in West Hall. Open to all attendees for the first time, the Summit will feature tools and technologies that are better engaging fans and conversations on topics like sports rights and athletes who are creating their own media companies.

Programming will explore production, rights, distribution, investment and policy while highlighting how teams, broadcasters and technology partners are reshaping fan engagement and reinventing live sports experiences.

Expanded Creator Lab Anchors NAB Show�s Focus on Next-Generation Storytelling

Returning with a dramatically expanded footprint in the newly completed Central Hall, the Creator Lab will serve as the premier destination for creators, studios, broadcasters and brands seeking hands-on learning and next-generation storytelling tools.

This year�s Creator Lab features:

• A larger theater and classroom for sessions on AI, creator techniques, business strategy and audience development�
• A new Networking Lounge designed for one-on-one meetings between creators and brands�
• A full slate of brand experiences showcasing the technologies and partnerships propelling the creator economy toward its projected $500 billion valuation by 2027

Completion of LVCC Renovation Offers a Modern Campus Experience

With major renovations now complete, the Las Vegas Convention Center will offer attendees a more modern, connected and intuitive campus experience in 2026. Across the campus, upgrades include improved lighting, contemporary finishes and clearer sightlines, creating a brighter and more welcoming environment throughout the Show.

Attendees will benefit from wider concourses, enhanced wayfinding and expanded seating areas designed to improve guest flow and make it easier to navigate between key exhibitors and destinations. Infrastructure improvements also deliver high-speed connectivity, advanced audiovisual capabilities and refreshed lounges, along with new dining options, dedicated networking spaces and upgraded restrooms � supporting a more comfortable, efficient and engaging Show experience from arrival to departure.

Exhibitors and Technology Showcases

Noteworthy exhibitors are a who�s-who of leading technology innovators including AWS, Blackmagic, Google, Microsoft and Sony. Their presence adds to a dynamic lineup of global brands, showcasing solutions that are advancing the future of media and entertainment.

Attendees, exhibitors and sponsors can learn more at nabshow.com/las-vegas/. The deadline for booking in NAB Show�s hotel reservation block is March 16, 2026. Media resources and registration for accredited press are also available on the NAB Show website.

About NAB Show

NAB Show is the premier global event powering the future of broadcast, media and entertainment, April 18�22, 2026 (exhibits April 19�22), in Las Vegas. Produced by the National Association of Broadcasters, it convenes creators, technologists, exhibitors and decision-makers exploring breakthroughs in AI, the creator economy, sports, streaming and cloud. With curated destinations, immersive education and unmatched networking, NAB Show delivers both discovery and deal-making, attracting buyers with real influence. From its century-long legacy to today�s multi-platform world, NAB Show remains the catalyst for innovation. Learn more at NABShow.com.

About NAB

The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at NAB.org.