Sturm Ruger & Company Inc.
12/24/2025 | Press release | Distributed by Public on 12/24/2025 09:52
Ruger Announces the Return of an American Legend: The Ruger Red Label III
Sturm, Ruger & Company, Inc. (NYSE: RGR) proudly announces the return of one of America's most iconic over/under shotguns with the Ruger® Red Label™ III, renewing Ruger's commitment to being a full-line manufacturer of firearms.
First launched in 1977, the original Ruger Red Label earned a reputation for rugged reliability, classic lines, and American-made quality. Decades later, the Red Label III continues that legacy while elevating it with premium materials and world-class fit and finish.
Built by the highly skilled craftsmen at one of the world's premier makers of fine firearms, Connecticut Shotgun Manufacturing Company (CSMC), the Red Label III marks a new era in Ruger shotgun excellence.
This 20-gauge shotgun is offered in both 28" and 30" barrel configurations and features a beautiful walnut stock with a classic checkering pattern and a hand-rubbed oil finish. The single trigger is inertia operated and resets on recoil. In addition, the automatic tang safety has an integral first shot barrel selector. Capable of shooting 2 3/4" and 3" shells, the barrels have a precise internal geometry that produces consistent patterns and superior shot performance.
The Red Label III is designed as a sporting shotgun for upland game hunting, skeet and sporting clays, as well as waterfowling. Each shotgun ships in a premium custom case and includes five Tru-Choke-style choke tubes: Skeet, Improved Cylinder, Modified, Improved Modified and Full.
"Bringing back the Red Label has been a standing request from our loyal customers," said Ruger President and CEO, Todd Seyfert. "By teaming up with Connecticut Shotgun Manufacturing Company, we're able to deliver a firearm that meets Ruger's standards for durability and reliability while elevating the craftsmanship to a level that honors the legacy of the original. Its return also marks an important milestone for Ruger as we reestablish ourselves as a full-line manufacturer of firearms, reaffirming our commitment to providing a complete lineup of firearms to our customers."
For more information on the Ruger Red Label III Shotgun or to learn more about the extensive line of award-winning Ruger firearms, visit Ruger.com, Facebook.com/Ruger, or Instagram.com/Rugersofficial. To find accessories for the Red Label III and other Ruger firearms, visit ShopRuger.com or your local independent retailer of Ruger firearms.
The acquisition, ownership, possession and use of firearms are heavily regulated. Some models may not be legally available in your state or locale. Whatever your purpose for lawfully acquiring a firearm - know the law, get trained, and shoot safely.
First launched in 1977, the original Ruger Red Label earned a reputation for rugged reliability, classic lines, and American-made quality. Decades later, the Red Label III continues that legacy while elevating it with premium materials and world-class fit and finish.
Built by the highly skilled craftsmen at one of the world's premier makers of fine firearms, Connecticut Shotgun Manufacturing Company (CSMC), the Red Label III marks a new era in Ruger shotgun excellence.
This 20-gauge shotgun is offered in both 28" and 30" barrel configurations and features a beautiful walnut stock with a classic checkering pattern and a hand-rubbed oil finish. The single trigger is inertia operated and resets on recoil. In addition, the automatic tang safety has an integral first shot barrel selector. Capable of shooting 2 3/4" and 3" shells, the barrels have a precise internal geometry that produces consistent patterns and superior shot performance.
The Red Label III is designed as a sporting shotgun for upland game hunting, skeet and sporting clays, as well as waterfowling. Each shotgun ships in a premium custom case and includes five Tru-Choke-style choke tubes: Skeet, Improved Cylinder, Modified, Improved Modified and Full.
"Bringing back the Red Label has been a standing request from our loyal customers," said Ruger President and CEO, Todd Seyfert. "By teaming up with Connecticut Shotgun Manufacturing Company, we're able to deliver a firearm that meets Ruger's standards for durability and reliability while elevating the craftsmanship to a level that honors the legacy of the original. Its return also marks an important milestone for Ruger as we reestablish ourselves as a full-line manufacturer of firearms, reaffirming our commitment to providing a complete lineup of firearms to our customers."
For more information on the Ruger Red Label III Shotgun or to learn more about the extensive line of award-winning Ruger firearms, visit Ruger.com, Facebook.com/Ruger, or Instagram.com/Rugersofficial. To find accessories for the Red Label III and other Ruger firearms, visit ShopRuger.com or your local independent retailer of Ruger firearms.
The acquisition, ownership, possession and use of firearms are heavily regulated. Some models may not be legally available in your state or locale. Whatever your purpose for lawfully acquiring a firearm - know the law, get trained, and shoot safely.
Sturm Ruger & Company Inc. published this content on December 24, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on December 24, 2025 at 15:52 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]