ROSTR and Hive Announce 360 Partnership Spanning Data, Media, and Events

Annual, category-exclusive agreement makes Hive ROSTR's exclusive CRM partner, with featured placement across Hottest Signings, Fresh Ink, and ROSTR's full platform

LOS ANGELES - August 4, 2026 - The ROSTR Group today announced a 360 Partnership spanning data, media, and events with Hive, the fan marketing platform trusted by over 1,500 artists, venues, promoters, and festivals beginning August 2026.

The annual agreement designates Hive as ROSTR's exclusive partner in the CRM category and marks the next in a select group of 360 partnerships ROSTR is building this year. The partnership is designed as a deeper collaboration between two companies serving the same music industry professionals.

Platform, data, and events

Hive will carry exclusive branding across Hottest Signings and Fresh Ink - ROSTR's flagship industry series - across email, social, the ROSTR newsfeed, and New Industry Focus.

For more than a decade, Hive has been the marketing engine behind live events, helping the industry's biggest venues, promoters, and festivals sell more tickets. Now it's bringing that same engine, its data, reach, and fan relationships, to the artists at the center of every show. The partnership with ROSTR marks the first step.

Hottest Signings is ROSTR's most artist-forward content series, tracking the biggest signings, deal announcements, and artist moves across the industry each week. As the exclusive presenting partner, Hive is using the launch of this partnership to open early access to its AI-powered marketing automation platform for touring artists,giving music industry professionals the tools to manage fan data, access to ticketing data from promoters and venues, and use AI to send email SMS, and Meta ad campaigns, all in one place. Sign up for early access here .

The data component will give Hive access to custom ROSTR feeds scoped to its sales and business development priorities. Each delivers curated industry intelligence built around how Hive's team actually prospects and grows.

The partnership also includes a co-hosted industry event each year, timed to a key moment in the live business calendar.

A two-way collaboration

" ROSTR was founded because we believe that better technology and data could help create a more connected music industry and help professionals do their job. Hive built their business on the same idea, applied to connecting artists and fans. This partnership will help more professionals discover the tools Hive has built, and help both companies serve the industry we're part of."

- Mark Williamson, Co-Founder & CEO, The ROSTR Group

" Great marketing happens on top of real data, not guesswork, and that's been true for Hive since day one. Bringing the same tools and rigor that have been selling out rooms for years, to the artist teams who are leveraging ROSTR, is something we're proud to launch."

- Ian Roberts, CEO & Co-Founder, Hive

Additional information

Hive joins Please & Thank You as a ROSTR 360 Partner. Please & Thank You, the experiential and VIP partner connecting artists and fans, was announced as ROSTR's first 360 Partner earlier this year, holding category exclusivity across VIP Experiences presenting Hottest Tours. ROSTR works with a select group of 360 Partners annually, each building a deep, cross-platform relationship across a distinct vertical in the music industry.

About ROSTR

The ROSTR Group is the platform for music industry professionals, built around a comprehensive directory of management, agency, label, and publisher information. Its portfolio includes ROSTR, ROSTR Jobs, ROSTR Services, and New Industry Focus. ROSTR was co-founded by Mark Williamson, formerly of Spotify's Artist Services team.

For more information, visit hq.rostr.cc.

About Hive

Hive is the fan marketing platform built for live events - helping artists, promoters, venues, and festivals reach the right audiences with email, SMS, CRM, and automation tools designed around the way the events business actually works. Founded in 2014 and a Y Combinator alumnus, Hive is trusted by over 1,500 clients including some of the world's largest artists, festivals and venues. Hive has helped its customers generate more than $699 million in ticket sales and has sent over 5 billion emails, sms, and meta ad campaigns on their behalf.

For more information, visit hive.co.

Press Contacts

ROSTR Vivian Donohue, Chief Growth Officer [email protected]

HIVE Shore Fire Media | [email protected]