KIA AMERICA ANNOUNCES MULTIYEAR PARTNERSHIP EXTENSION WITH THE NBA, WNBA AND NBA G LEAGUE

• Kia Continues as the Official Automotive Partner of the NBA, WNBA and NBA G League

NEW YORK, NY, Oct. 29, 2025 - The National Basketball Association (NBA) today announced the renewal of its longstanding partnership with Kia America, extending the multiyear agreement across the NBA, Women's National Basketball Association (WNBA) and NBA G League. The extension builds on Kia's deep integration across the leagues' marquee events, performance awards and fan engagement platforms.

"Basketball inspires passion, connection and possibility, values that energize all of us at Kia," said SeungKyu (Sean) Yoon, President and CEO of Kia North America and Kia America. "As partners and true fans of the game, we're honored to continue our journey with the NBA, WNBA, and NBA G League. Together, we'll keep celebrating the moments, the energy, and the communities that make basketball so powerful."

"Kia's partnership reflects a shared commitment to celebrating the NBA and strengthening fan engagement," said Lauren Sullivan, Senior Vice President, Head of Partner Management, NBA. "We look forward to continuing our work with Kia as we create deeper connections with fans and drive the game forward in new and exciting ways."

"Kia has been an incredible partner in helping elevate the WNBA's platform and celebrating the excellence of this league," said WNBA Chief Growth Officer Colie Edison. "From performance awards to immersive All-Star activations, Kia's continued investment underscores the momentum of our league and the value of women's basketball. We are thrilled to continue working together to bring fans closer to the game."

As part of the renewed agreement, Kia will continue to expand its presence across the NBA calendar, inclusive of its existing 15 NBA team partnerships, with ongoing and new integrations including:

• NBA Performance Awards - Kia remains the presenting partner of more than 35 monthly and end-of-season Kia Performance Awards, now inclusive of the Kia NBA Hustle Award, which honors players whose impact on court goes beyond traditional statistics.
• Expanded Branding - Kia will be featured in pole pad branding across all nationally televised regular season NBA games along with Rounds 1-3 of the NBA Playoffs.
• NBA "Who Ya Got" Social Platform - Kia will continue to power this fan-first digital experience, allowing fans to pick their winning team or player during key NBA moments including Christmas Day, NBA All-Star, and Kia NBA MVP. Select moments will include sweepstakes for NBA-themed prizes.
• NBA Skills Challenge - Kia will continue as the title partner of the event during NBA All-Star.
• NBA Draft Associate Partner - Kia will extend its support of the NBA Draft with branded integrations including the "Inside a Kia" content series, offering fans behind-the-scenes access to prospects and personalities.
• NBA 2K Summer League Associate Partner - Kia will maintain its role with branded content and events surrounding NBA 2K Summer League.

Expanded WNBA Investment
Kia's renewed partnership marks a substantial increase in its investment in the WNBA, underscoring a strengthened commitment to the league's players, fans, and culture. Highlights of Kia's partnership with the WNBA include:

• WNBA Performance Awards - Kia remains the presenting partner of more than 15 monthly and end-of-season Kia performance awards, which celebrate the achievements of the league's most dominant players each season.
• WNBA Draft Associate Partner - Kia will support the WNBA Draft with branded integrations and storytelling moments.
• WNBA Live Associate Partner - Kia will engage fans through events and branded content at WNBA Live, the league's fan festival in conjunction with AT&T WNBA All-Star.
• "Inside a Kia" Content Series at AT&T WNBA All-Star - Kia will produce exclusive interviews with WNBA talent inside Kia vehicles, offering fans a unique lens into the personalities and stories of the league.

• "Kia WNBA Skills Challenge" at AT&T WNBA All-Star - Kia will continue as the title partner of the event during AT&T WNBA All-Star.

• WNBA "Who Ya Got" Social Platform - Kia will extend the popular NBA fan prediction platform to the WNBA, allowing fans to preview matchups and make predictions throughout the season.

Kia will also continue to serve as the title partner for the Kia NBA G League monthly and end-of-season performance awards.

About Kia America

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys. Kia is recognized as one of the TIME World's Most Sustainable Companies of 2024. Kia serves as the "Official Automotive Partner" of the NBA and WNBA and offers a range of gasoline, hybrid, plug-in hybrid, and electric vehicles sold through a network of nearly 800 dealers in the U.S., including several cars and SUVs proudly assembled in America*. For media information, including photography, visit https://www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at https://www.kiamedia.com/us/en/newsalert. *Select trims of the 2025 all-electric EV6 and EV9 all-electric three-row SUV, Sportage (excludes HEV and PHEV models), Sorento (excludes HEV and PHEV models), and Telluride are assembled in the United States from U.S. and globally sourced parts.

About the NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries.  NBA Digital's assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms.  NBA Cares, the NBA's global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.

About the WNBA

The WNBA celebrates and elevates the game of basketball and the culture around it. The league was ranked by Morning Consult as the fastest-growing brand in 2024, and No. 4 on Fast Company's list of the World's 50 Most Innovative Companies of 2025, on its way to setting records for engagement on social and digital platforms, attendance, merchandise sales and unique viewers across its broadcast partners. The WNBA's commitment to societal impact is supported by the first-of-its-kind WNBA Changemaker Collective, a group of purpose-driven companies that have partnered with the WNBA to enhance the player experience, build the brand of the league and players, inspire innovation and connectivity, increase media coverage and visibility, and help drive the league's business transformation. Ally, AT&T, CarMax, Deloitte, Google, and Nike are part of the WNBA Changemaker Collective.