American Family Insurance Co.
06/19/2026 | Press release | Distributed by Public on 06/19/2026 05:40
2026 Summerfest opening day with photos - Thursday, June 18
Milwaukee, Wisconsin,
19
June
2026
|
06:37 AM
America/Chicago
2026 Summerfest opening day with photos - Thursday, June 18
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American Family Insurance House welcomes fans at Summerfest, the world's largest music festival
Summary
Summerfest, presented by American Family Insurance, continues June 19-20, June 25-27 and July 2-4 at Milwaukee, Wisconsin's lakefront. All activities and spaces at the American Family Insurance House, located on the Summerfest grounds, are free and open to the public.
Opening day of 2026 Summerfest presented by American Family Insurance (photos above) on a beautiful, sunny day on Milwaukee, Wisconsin's lakefront, is complete.
At the American Family Insurance House, located on the Summerfest grounds, the iconic red roofline beckons fans for the opportunity to be in the audience for up-close-and-personal performances by musical artists also appearing at the bigger stages at the festival.
Access to the performances is on a first-come, first-served basis. Visitors can begin lining up one hour before the performance and 250 fans are permitted in the House for each performance. In addition, the first 50 fans in line receive the opportunity to experience a post-concert meet-and-greet with the artist.
Opening day artists who packed the House included Stephen Jenkins of Third Eye Blind and Passion Pit.
Here is the exciting musical lineup at the American Family Insurance House for the remainder of Summerfest:
June 19
State Champs - 2 p.m.
Evan Honer - 4 p.m.
Hot Mulligan - 6 p.m.
June 20
flipturn - 2 p.m.
Weston Estate - 4 p.m.
June 25
Walk Off the Earth - 2 p.m.
Gabriel Jacoby - 4 p.m.
June 26
Grouplove - 2 p.m.
David Shaw and Zack Feinberg of The Revivalists - 4 p.m.
June 27
PawPaw Rod - 2 p.m.
Dylan Schneider - 4 p.m.
July 2
Grace Weber's Music Lab/Ko-Thi Dance Company* - 12:30 p.m.
Spin Doctors - 4 p.m.
July 3
St. Paul & The Broken Bones - 2 p.m.
Spoon - 4 p.m.
July 4
Soul Asylum - 2 p.m.
The Temper Trap - 4 p.m.
*Let the Music Play Program grant recipient - see more in bottom bar below
(Please note all performers, dates and times subject to change without notice.)
DJay Mando, House DJ, opens and closes each day's performances at Noon and 6 p.m. Dancer, choreographer and entertainer Chris Gilbert returns as American Family Insurance House host.
Music and more
Beyond the music, the House also features the opportunity to customize festival fanny packs and bucket hats with multiple color choices and pins and patches. Visitors can snap a photo in the photo booth to share Summerfest memories, enjoy the views from the House rooftop, and relax in the backyard space. All activities and spaces are free and open to the public. New this year is a live view outside in the backyard of the House, so fans can hear and see House performances after capacity has been reached.
As part of its Summerfest sponsorship, the first 10,000 festival attendees who came through the gate on opening day received a souvenir Summerfest hat courtesy of American Family. Each year, these hats have become a popular sight all during Summerfest and throughout Milwaukee.
Location and hours
The American Family Insurance House is located near the Mid-Gate fountain and is open from 12-8 p.m. daily. Remaining Summerfest dates are June 19-20, June 25-27 and July 2-4. See www.summerfest.com or www.amfam.com/summerfest for more details.
Summerfest sponsorship renewal
American Family Insurance and Milwaukee World Festival, Inc. (MWF) entered into a partnership agreement where American Family Insurance became presenting sponsor of Summerfest in 2017. On May 7, 2026 they announced a multi-year partnership extension. The renewal includes the following:
· Presenting sponsor of Summerfest
· American Family Insurance Amphitheater
· American Family Insurance House at Summerfest
· Community impact (Let the Music Play Grant Program)
The partnership renewal reinforces American Family Insurance's long-standing commitment to Summerfest and the broader community.
Connecting with communities
American Family Insurance's presenting sponsorship of Summerfest is just one example of the company's commitment to investing in communities.
The partnership combines American Family's legacy of inspiring, protecting and restoring dreams with Summerfest's legacy of bringing the Milwaukee community together to embrace and celebrate the great diversity of the city and area (and beyond).
Aligned with Summerfest's nonprofit mission to provide a showcase for the performing arts, the American Family Insurance House not only inspires and supports the dreams of local musicians, but also Milwaukee's music students and the next generation of artists.
Local nonprofits Grace Weber's Music Lab (a free monthly music accelerator for high school students) and Ko-Thi Dance Company, a recent Let the Music Play program grant recipient (a Summerfest program supported by American Family that extends its reach into the Milwaukee community to support nonprofits and schools that offer music-based learning) are also performing on the House stage.
Local American Family agency owners will serve as emcees for these performances and serve as a connection between the company and the community.
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About American Family Insurance
American Family Insurance based in Madison, Wis., has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investments and creative partnerships. American Family Insurance is the nation's 12th-largest property/casualty insurance company, ranking No. 226 on the Fortune 500 list. American Family has a current 'a+' credit rating through AM Best, and has distinction as a "Standing the Test of Time" company, which is represented by having an AM Best financial strength rating of 'A' or better for at least 75 years. The company offers American Family-brand products through a network of exclusive agency owners as well as nationwide through key strategic partnerships. American Family Insurance also includes Homesite and Main Street America Insurance. The company has approximately 10,500 employees nationwide.
American Family Insurance Co. published this content on June 19, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on June 19, 2026 at 11:40 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]