Black Box Celebrates 10 Years of Music Innovation Led By Founder & CEO Livia Tortella

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November 13, 2025 - Last night, Black Box founder and CEO Livia Tortella & General Manager Brian Popowitz celebrated 10 years of modern music marketing with a sleek and classyDecade Masquerade at Studio Eleven 43 in Los Angeles. Featuring a performance byBlack Box artist and creative director MARIS , food by Jon & Vinny's, drinks and more, the night reflected the creativity and connection that Black Box fosters in artists to help them build lifelong fan communities and businesses - from Janelle Monáe, Colbie Caillat, Estelle, maryjo, Hudson Westbrook and Jordan Davis toDeath Cab for Cutie, Ice Nine Kills, Linda Perry & 4 Non Blondes.

Black Box's motto is "know yourself, know your fans, build your business." With this, the company connects with fans through digital strategy, branding, and partnerships, having supported artists like Andra Day, JP Saxe, Forest Blakk, VALÉ, Dirty Honey, Christina Perri, Galimatias, Lauren Daigle, Maoli, Tessa Violet, Thomas Rhett, jxdn, andMARIS, as well as clients likeYouTube, 10th Street Entertainment, Fab Factory Entertainment, Old Bull Management, Red Light Management, River House Artists, Merlin, Universal, Atlantic, Sony Music Nashville, Twelve6 Entertainment, and 300 Entertainment.

This year, Black Box drove seven-figure fan-driven revenue for their clients, separate from streaming royalties, while fanning the sparks of vitality like the4 Non Blondes & Nicki Minaj mash-up of "What's Up?" and "Beez in the Trap" that led tobillions of aggregate streams and views.

Music entertainment executive and Billboard "Women in Music" honoree Livia Tortellahas a long track record for developing top artists and growing revenue, from PolyGram Canada to Island Def Jam Music Group, Atlantic Records to Co-President of Warner Bros. Records, where she met Brian Popowitz - now Black Box's General Manager.

"There isn't one way to achieve success - so we try to really figure out each artist's singular path," Tortella says. "We unpack these unique qualifiers into an actionable digital and content strategy and execute."

Known for her innovative expertise in music marketing, artist development, corporate strategy and executive production of motion picture soundtracks likeTwilight, Transformers and World War Z, Livia and the company she created has an intimate understanding of all industry aspects.

Stay tuned forBlack Box's Top Artist Brands of 2025 + read 2024's here , including Chappell Roan, Gracie Abrams, Charli xcx, Sabrina Carpenter & Tyler, The Creator - "Concert venues transformed into communities. Album rollouts turned into shared journeys of discovery."

ABOUT BLACK BOX

Black Box is a modern marketing agency designed for the music industry. Our vision is to help our clients develop engaged audiences through branding, marketing and partnerships. We offer custom solutions for labels, publishers, managers and artists, with a digital first mindset. The approach is simple; know yourself, know your fans, build your business.

Our current roster represents over 30 artists spanning Brian Kelley, Estelle, Galimatias, Ice Nine Kills, Maoli, maryjo, Dirty Heads, Hudson Westbrook and clients including Red Light Management, River House Artists, and Saban Music Partners. Launched in 2014, Black Box is based in Los Angeles, CA and Nashville, TN.

ABOUT LIVIA TORTELLA

A music entertainment executive with a track record for developingartists and digital innovation, Livia has taken her career from PolyGram Canada to Island Def Jam Music Group, Atlantic Records, and on to Co-President of Warner Bros. Records in Los Angeles. Known for her expertise in music marketing, artist development, content creation, motion picture soundtracks, andrelease strategy, Livia has an intimate understanding of all aspects of the music industry. She has worked closely with chart-toppers and breaking artists alike, and is constantly searching for new ways to build and engage their audiences. It is her commitment to artists' careers, combined with her belief in the new music economy, that led her to create Black Box.

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