SG Credit Partners Announces A Senior Debt Investment in Rip Van

CHICAGO (May 19, 2026) - SG Credit Partners, through its Consumer Products division, is excited to announce its partnership with Rip Van, a better-for-you snack brand offering low-sugar stroopwafels, wafers, and cookies. SG's debt facility will support Rip Van's continued expansion as consumer demand for low-sugar indulgence snacks with cleaner ingredients continues to grow.

"SG Credit Partners has been a strong partner, providing us with the necessary flexibility and availability as we continue to scale the brand" said Marco De Leon, co-founder and CFO of Rip Van. "Their knowledge of the consumer products space and support for founder-led businesses made them the right fit."

Founded by Marco De Leon and Rip Pruisken while students at Brown University, Rip Van reimagined the traditional Dutch stroopwafel into a better-for-you snack suited for the American market. Their flagship product is made with non-GMO ingredients, no artificial flavors or colors, no corn syrup or artificial sweeteners, and significantly less sugar than traditional stroopwafels, using prebiotic chicory root fiber as a primary ingredient. Since launch, Rip Van has expanded its product mix to include low-sugar wafers and sandwich cookies, and its products are available at national retailers including Whole Foods Market, Costco, HEB, Target, Kroger and Meijer, as well as online at https://www.ripvan.com.

"It's clear that Rip Van has built a differentiated position in the better-for-you snack category with a product that resonates with consumers," said Jordan Hoppe, Managing Director at SG Credit Partners. "We are excited to support the team as they continue to grow the brand's reach."