Logomark Expands Shelter to Soldier Give-Back Program with Bettoni Collection

Logomark Expands Shelter to Soldier
Give-Back Program with Bettoni® Collection

September 8, 2026

Another Brand is joining a program that gives rescue dogs a second chance while supporting veterans through the work of Shelter to Soldier.

TUSTIN, Calif. - Logomark, a Top 40 supplier in the promotional products industry, is expanding its Logomark Cares give-back program with the addition of the Bettoni® collection, creating another way for product sales to support Shelter to Soldier™ and its mission of Saving Lives, Two at a Time.

Shelter to Soldier rescues dogs from shelters and trains them to become service dogs for veterans. Through this unique partnership, rescue dogs receive a second chance while veterans gain a highly trained companion to help support their lives.

A portion of Bettoni® sales will now help fund that mission. Bettoni® joins Logomark's Perka®, iCool®, and Work® collections as part of the company's portfolio of products that give back to Shelter to Soldier.

The organization's program currently includes 11 service dogs, two therapy dogs, and one morale dog in training or active placement.

"Adding Bettoni® is more than expanding the program; it means more products and more purchases can help support this incredible mission," said Sandra Pearce, Chief Revenue Officer at Logomark. "Our team has really connected with Shelter to Soldier because we get to see the individual stories behind the partnership. You see a rescue dog get a second chance, you see the difference that dog can make in a veteran's life, and suddenly Saving Lives, Two at a Time becomes very real."

The addition of Bettoni® also brings new meaning to a collection built around making the everyday extraordinary. Centered on refined details, timeless elegance, and contemporary design, Bettoni®'s brand mantra is: "Our mission is to transform the ordinary into the extraordinary by seamlessly blending timeless elegance with contemporary design." Its connection to Shelter to Soldier now gives customers another way to make an impact through the products they choose.

"We are proud to expand the products that support Shelter to Soldier and give our customers another opportunity to make an impact," said Clive Goldberg, President of Logomark. "Bettoni® represents exceptional design and craftsmanship, and now products from the collection can also help support a mission that creates meaningful, life-changing outcomes for veterans and rescue dogs."

Logomark's sponsorship supports Shelter to Soldier's efforts in the adoption, care, training, and placement of rescue dogs. Through its Saving Lives, Two at a Time mission, each successful partnership creates a powerful connection between a rescue dog in need of a second chance and a veteran who may benefit from a service companion.

With the addition of Bettoni®, Logomark is expanding the products that participate in the program and giving customers more opportunities to support Shelter to Soldier through the products they choose.

For more information about Logomark's partnership with Shelter to Soldier and the company's give-back initiatives, visit the Logomark Cares page.

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ABOUT LOGOMARK: Founded in 1993, Logomark is a leading supplier of promotional products and corporate gifts serving distributors throughout North America. With more than 3,000 products spanning drinkware, bags, technology, outdoor, and lifestyle categories, Logomark combines innovative product solutions, trusted brands, and industry-leading service to help distributors grow their business. The company is committed to product quality, sustainability, and delivering exceptional customer experiences. For more information, visit www.logomark.com.

Media Contact:

Salina Brill, Marketing Manager, Logomark

714.675.6149, [email protected]

ABOUT SHELTER TO SOLDIER: Shelter to Soldier is dedicated to Saving Lives, Two at a Time by rescuing dogs from local shelters and preparing them for lives of purpose, service, and companionship. Through our flagship Psychiatric Service Dog Program, we pair highly trained rescue dogs with post-9/11 veterans facing the challenges of invisible wounds. Our Emotional Support Animal Program, Canine Ambassadors Therapy Dog Team, Morale Dog Program, community outreach initiatives, and educational services further extend the healing power of the human-animal bond throughout military and first responder communities. Together, these programs create meaningful connections that foster resilience, improve quality of life, strengthen families, and provide renewed purpose for both the people and dogs we serve.