What we announced at Google for Brazil 2025

At our seventh annual Google for Brazil event, we celebrated the 20th anniversary of opening our doors in this country. In the past two decades we've launched features and products tailored for the Brazilian market, invested in growing Google Brazil's footprint, helped Brazilians improve their digital skills and accompanied businesses in their digital transformation.

In 2024, we contributed more than 215 billion reais to the Brazilian economy through our platforms, including Google Ads, AdSense, Search, YouTube, Android and Google Play. Through Brazil's tax incentive law, we invested millions of reais in 23 projects in education, health, social assistance, culture and sports, benefiting more than 130,000 people.

Today, we showcased our latest AI advancements to benefit people, businesses and the environment. We also shared how we continue to make our products, including Search, more useful for Brazilians every day.

Bringing more cutting-edge AI tools to Brazil

We strive to connect people with what they need and want; whether it's finding information, buying a product or watching their favorite soccer league. Here's a look at some of our latest announcements:

• Google Meet's speech translator was built with a new technical approach to translation, thanks to AudioLM, a large generative AI audio model from Google DeepMind. In just a few weeks it'll be available to translate spoken English and Brazilian Portuguese in real time, in a Google Meet call, while preserving your voice, tone, energy and emotion.
• Veo 3, our new state-of-the-art video generation model, is available in Brazil as part of Google AI Pro. It can also generate videos with audio.
• As AI Overviews continue to grow in the country, they can now appear on Google Lens results for queries in Portuguese. With this upgrade, Brazilians can simply point their camera at something, ask a question in Portuguese and get an instant AI-generated snapshot, with links to relevant sites on the web. This encourages more complex questions and deeper exploration.
• This week, we're making it easier for Brazilians to report incidents on Waze by launching "Conta pro Waze" (Conversational Reporting) in Brazilian Portuguese in beta to trusted testers on Android and iOS. All you need to do is tap the reporting button and speak naturally, as if you're chatting with a friend. Thanks to Gemini models, Waze will understand what you're saying and quickly add a real-time report to the map - no need to use a specific voice command or tap extra buttons.
• Take Notes for Me in Google Meet is now available in Portuguese to capture notes and action items in real time and automatically organize them into a document while you focus on your meeting.
• In a couple of weeks, all Brazilian users will have access to AI-generated charts, insights, and Q&A in Sheets via the Gemini side panel in Google Workspace. You can ask Gemini questions about your data and receive valuable insights, such as contextual trends, patterns and correlations between variables.

Sharing AI knowledge with more Brazilians

According to our latest Ipsos report, 6 in 10 Brazilians believe AI will positively transform jobs and industries within the next five years. That's why we continue to invest in initiatives focused on developing the skills people need to participate in the AI-driven economy.

This year, we're expanding our initiatives with a Gemini Academy for public sector professionals and educators and a new free Prompting Essentials course (now in Portuguese) through Grow with Google. We're also offering Gemini AI Pro for free for students until the end of 2026 and launching a partnership with Sebrae to train 3 million small and medium-sized businesses in Brazil. Additionally, we've ramped up our efforts through our Cloud Skills Boost program and partnered with 300 universities to deliver on a Google Cloud commitment to train 1 million Brazilians in AI and cloud in the next few years.

Kent Walker, President of Global Affairs, Google & Alphabet

We're working closely with top universities around the world to support AI research. In Brazil, we're developing a new AI Chair in partnership with the Institute of Advanced Studies from University of São Paulo (USP). This joint effort will contribute to expanding research and development of responsible AI in Brazil. Also, we're supporting Brazilian developers and researchers in advancing language models for local needs, by developing a Portuguese-driven AI model based on Gemma 3, which will soon be available for the broader development community.

Supporting Brazilian businesses

We're introducing new tools to facilitate discovery and interaction for businesses of all sizes. We're adding delivery information right in the Business Profile, so Brazilians can find food delivery and pickup service providers easily on Search. As food and meal vouchers are a popular payment option in Brazil, we're also including this information in the profile of over 150,000 restaurants nationwide.

Offering easier payment solutions helps businesses grow, so last year we added Pix, Brazil's most popular payment format, to Google Pay. Now, we're making it even smoother with Pix on Chrome, for easier ecommerce checkouts, and by integrating Pix QR code scanning directly into Google Lens. Soon, Circle to Search will let you scan QR codes and pay instantly and securely from your phone through GPay.

In an effort to support entrepreneurs and startups that want to innovate using our latest AI models, we're expanding our Google Cloud for Startup Hub program to Belo Horizonte, Curitiba, Recife and Salvador starting in August. This initiative will offer training in Google Cloud technologies, talks on innovation, certification sessions, hackathons and networking opportunities.

Using AI to tackle climate challenges

AI can be a powerful tool to solve environmental problems. Nowcasting on Search now provides faster, more accurate precipitation forecasts in the country, helping anticipate extreme weather events in Brazil.

Furthering these efforts, Google is providing insights for 600 cities in Brazil through Environmental Insights Explorer, helping cities easily measure emission sources and build climate action plans. Additionally, the city of Belém, which will host COP30 in November, was the newest city to join the Waze for Cities program, which already has more than 400 partners in the country and over 4,000 globally. As a partner, Belém will use Waze real-time insights, like accidents, road closures and more, to optimize traffic signal timing, identify congestion hotspots, and plan infrastructure improvements that reduce emissions and enhance road safety for everyone.

As Google celebrates two decades in Brazil, we couldn't be more excited about the promise that AI holds for the country's future, and we remain committed and laser-focused on creating new technologies to help build it.

• Google in Latin America