Fujifilm Adds New Color “GENTLE ROSE” to “instax mini Evo™” (Fujifilm)

The mini Evo is a hybrid instant camera incorporating digital technology, and supporting the card-size mini format film released in 2021. It has been a global sensation since its launch thanks to its hybrid nature of analog and digital capabilities. The mini Evo allows users to take pictures with viewing the LCD monitor on the back of the camera and select their favorite shots to print. Also, it can be used as a smartphone printer. It comes with ten lens effects including "Soft Focus" and "Light Leak" as well as ten film effects including "Monochrome" and "Retro." These two types of effects can be combined freely to create 100 different shooting effects so that users can express their emotions through instax^™ prints. The camera body sports a premium and classical look and is characterized by analog-like operability using the lens dial, film dial and print lever, designed with attention to detail such as operation noise. mini Evo has been recognized for its beautiful appearance and design achieving outstanding functionality and performance, winning numerous international prestigious awards such as the "Red Dot Design Award" and the "iF Design Award".
In addition to the existing "BLACK" and "BROWN," we are introducing a gentle pink color, "GENTLE ROSE", to our lineup. Users can choose favorite color while still enjoying the same functions, operability and premium and classical design featured in the original model.

Fujifilm will continue to expand the world of the instax^™ instant photo system that allows people to enjoy on-the-spot photo printing.