Michaels Brings Screen-Free Creativity to Summer with New DIY Craft Kits

• New exclusive kits feature fresh seasonal designs, playful summer motifs, and trend-forward activities including candle making, bead art, mosaics, diamond art, and customizable décor.
• The launch builds on insights from Michaels' 2026 Creativity Trend Report, which highlights growing demand for analog hobbies, creative skill-building, and screen-free activities.
• All summer craft kits are available in-stores and online at Michaels.com and Michaels.ca.

Just in time for summer, Michaels is introducing new exclusive guided craft kits and DIY projects designed to help customers unplug, discover new hobbies, and embrace hands-on creativity. Inspired by insights from Michaels' 2026 Creativity Trend Report and the growing analog movement, the new kits span candle making, bead art, mosaics, diamond art, brick art, needle crafts, and customizable décor, featuring fresh new designs and playful summer-inspired motifs. With kits starting at just $7.99 (US) and $11.99 (CN), Michaels is making it easy and affordable for customers of all skill levels to explore new hobbies and creative experiences this summer.

Data-Driven Creativity: Unplug & Create

The new offerings build on Michaels' recent findings, identifying a growing interest in analog hobbies, customizable projects, and skill-building activities. That demand is showing up in shopping behavior: guided craft kit sales are up 86% year over year, while searches for group craft kits have increased 52%, signaling a growing interest in shared, screen-free creative experiences. As customers continue to seek out projects that support hands-on making, personalization, and creative expression, Michaels' craft kits are the perfect summer activity to beat the heat and bring creativity to life.

"At Michaels, we're constantly looking for new ways to inspire creativity and help customers discover their next favorite hobby," said Stacey Shively, Chief Merchandising Officer at Michaels. "This new assortment was designed to reflect how people are creating today, with trend-forward motifs, seasonal designs, and new formats that make creativity feel fresh and exciting. Whether personalizing décor, learning a new skill, or looking to unwind and spend less time on screens, these kits make it easy to try something new and enjoy the experience of hands-on creativity."

The 2026 Summer DIY Collection

The new assortment brings Michaels' trend insights to life with a variety of easy-to-learn crafts:

• Brick Art Canvases: Blending the worlds of building and crafting, Michaels' new brick art canvas kits invite customers to create colorful, dimensional artwork one piece at a time. From vibrant florals to playful underwater-inspired scenes, these hands-on projects deliver the satisfaction of building with the reward of a finished canvas that's ready to display.
  
  
• Mosaic Kits: Searches for mosaic kits are up 248% year over year as consumers gravitate toward creative hobbies that result in something both beautiful and useful. From decorative trays and chic vases to flower pots and garden stepping stones, Michaels' mosaic kits offer a relaxing, hands-on way to create elevated home and outdoor décor with a personal touch.
  
  
• Candle Making Kits: Designed for makers who want to experiment and personalize, these kits offer an approachable way to create custom candles that are both a creative project and summer-ready décor-perfect for gifting, hosting, or adding a handmade touch to everyday spaces.
  
  
• Paint-Your-Own Décor: As searches for DIY home décor climbed 79% year over year, Michaels is expanding its assortment of unfinished ceramic and resin surfaces- including fruit-inspired bud vases, embossed floral vessels, decorative candle holders, and exclusive paint-your-own pieces from the Jonathan Adler x Michaels collection-making it easy for customers to create personalized, designer-inspired décor for their homes.
  
  
• Crochet & Needlecraft Kits: Whether stitching by the pool, crocheting at the park, or crafting during a summer road trip, Michaels' new crochet, needle felting, embroidery, and stitch kits make it easy to embrace one of today's fastest-growing analog hobbies. Featuring playful projects like a capybara in a pool float, cheerful sushi and lemonade characters, and other whimsical summer-inspired designs, these beginner-friendly kits offer a fun and approachable way to build new skills while creating something uniquely handmade.
  
  
• Diamond Art Kits & Bead Art Kits: Small-format and beginner-friendly, these portable projects include diamond art bookmarks, magnet kits, and bead-based activities that make it easy to create colorful designs at home or on the go. Diamond art sales are up 28% from last year, underscoring continued momentum for these satisfying, accessible crafts.
  
  

Whether looking for the perfect backyard girls' night activity or an airplane boredom buster, customers can shop Michaels' newest summer craft kits in stores and online at Michaels.com and Michaels.ca.

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