Samsung Launches ‘Your Companion to AI Living’ Campaign

Samsung Electronics America today announced a new global video campaign under the theme "Your Companion to AI Living."

Introduced at The First Look during CES 2026, "Your Companion to AI Living" reflects Samsung's vision for AI innovations. The campaign highlights how Samsung's AI technology and connected products and services seamlessly integrate into everyday life and offer a new way of living that helps care for users and their loved ones. It also focuses on Samsung's pursuit of AI innovations that anticipate user needs and provide personalized solutions across its ecosystem of devices, platforms and services.

"Through this campaign, we aim to show how Samsung's products and services, integrated with AI, can become a life companion by proactively understanding users' needs and offering personalized support when it matters most," said Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics. "We will continue to create more meaningful ways for customers to experience the value of Samsung's innovations in their daily lives."

The campaign includes a series of three humorous videos focused on health, family and pet care. The videos connect with customers by illustrating how Samsung's AI capabilities, incorporated into its offerings, help elevate customers' daily lives.

For health-conscious users, the Antioxidant Index,¹ available through Galaxy Watch8 and the Samsung Health app, is shown helping people check their wellness status and receive personalized meal suggestions to maintain healthy eating habits. Additionally, the AI Food Manager² in the Bespoke AI Refrigerator Family Hub simplifies ingredient management and offers tailored recipe recommendations.

For pet owners, Now Brief³ is shown reminding users to walk their dogs and records walk routes and duration in detail, through integration with Pet Care⁴ on the SmartThings app.