Lifetime Brands Inc.

04/08/2026 | Press release | Distributed by Public on 04/08/2026 08:54

Lifetime Brands Debuts Mikasa® Black Label at New York Tabletop Market, Expanding Premium Tabletop Offering

European-Crafted Dinnerware and Glassware Paired with Exclusive 18/12 Flatware Targets High-End Consumers

Garden City, N.Y., April 8, 2026 - Lifetime Brands, Inc. introduces Mikasa® Black Label, a new premium tabletop collection designed for consumers seeking elevated, European-inspired design. Spanning dinnerware, glassware, and flatware, the collection blends European craftsmanship with modern styling and proprietary materials to deliver a refined, design-driven assortment.

Mikasa Black Label builds on the brand's legacy of quality and design while introducing a more contemporary, elevated point of view. The collection will be presented in upscale gift packaging and distributed through bridal registries and specialty retailers, reinforcing its premium positioning.

"Mikasa Black Label represents a natural evolution for the brand," said David Mackrell, Dinnerware Division President, Lifetime Brands, Inc. "We're seeing strong demand for tabletop products that feel elevated and usable; products that bring a sense of occasion to everyday dining while delivering on quality and design. This collection answers that demand through refined craftsmanship, curated materials, and contemporary silhouettes."

European Craftsmanship and Artisanal Design
Mikasa Black Label dinnerware and glassware is sourced exclusively from Portugal, a region renowned for its rich ceramic heritage. Crafted from high-quality stoneware, each piece features artisanal, hand-finished characteristics, creating subtle variations that make every piece unique.

The initial assortment highlights reactive-glaze finishes with a focus on depth and dimension. The Ashen dinnerware collection features a deep black glaze and sculpted silhouette for a bold, modern statement. Terra Grey offers a soft grey glaze with speckled texture and a subtle halo rim for a more understated, versatile look. Both collections are made in Portugal and retail for $119.99 per place setting.

Material Innovation in Flatware Mikasa
Black Label introduces a new material innovation in flatware with the use of 18/12 stainless steel, a composition not currently available in the category. Manufactured in Vietnam, this material serves as a key differentiator in the flatware offering.

"Flatware has long been dominated by 18/10 stainless steel," says Chris Wile, Metals Division President, Lifetime Brands, Inc. "By offering 18/12, we're providing a meaningful upgrade. The elevated nickel content in 18/12 enhances corrosion resistance, improves long-term durability, and delivers a brighter, more reflective finish compared to standard 18/10 flatware."

Combining high-performance and elevated materials, Mikasa Black Label flatware spans transitional to contemporary designs, and gives Lifetime Brands a clear point of distinction in the flatware category.

Positioned for Premium Growth
With Mikasa Black Label, Lifetime Brands is targeting consumers trading up to fewer, higher-quality pieces across the tabletop category. The collection bridges everyday functionality with elevated aesthetics, aligning with continued interest in home entertaining and design-driven purchases.

"Mikasa Black Label is about elevating the art of the table," according to Mackrell. "It brings together heritage, craftsmanship, and modern living in a way that feels both relevant and aspirational."

The full assortment of Mikasa Black Label dinnerware, glassware, and flatware will be on display in the Lifetime Brands showroom during New York Tabletop Market April 14-17, 2026.

About Lifetime Brands, Inc.Lifetime Brands is a leading global designer, developer and marketer of a broad range of branded consumer products used in the home. The Company markets its products under well-known kitchenware brands, including KitchenAid®, Farberware®, Sabatier®, Amco Houseworks®, Chef'n®, Chicago Metallic™, Copco®, Fred & Friends®, Houdini™, KitchenCraft®, Kamenstein®, La Cafetière®, MasterClass®, Misto®, Swing-A-Way®, Taylor® Kitchen, and Rabbit®; respected tableware and giftware brands, including Mikasa®, Pfaltzgraff®, Fitz and Floyd®, Empire Silver™, Gorham®, International® Silver, Towle Silversmiths®, Wallace®, Wilton Armetale®, V&A®, Royal Botanic Gardens Kew®, and Year & Day®; and valued home solutions brands, including BUILT NY®, S'well®, Taylor® Bath, Taylor® Kitchen, Taylor® Weather and PlanetBox®. The Company also provides exclusive private label products to leading retailers worldwide. The Company's corporate website is https://www.lifetimebrands.com.

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Lifetime Brands Inc. published this content on April 08, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on April 08, 2026 at 14:54 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]