NMMA - National Marine Manufacturers Association Inc.
05/06/2026 | Press release | Distributed by Public on 05/06/2026 06:24
Discover Boating Delivers Dealer-Focused Ipsos Insights Through MRAA-Hosted Webinar
In addition to Discover Boating's recent Ipsos webinar exclusively for NMMA manufacturer members, the Marine Retailers Association of the Americas (MRAA) hosted a customized session for its dealer members. The dealer-focused webinar presented key insights through a retail lens, providing dealers with practical applications to engage high-potential new boat buyers.
Explore the insights: Recorded Webinar | Presentation Slides
With continued access to research and education through Discover Boating - powered by NMMA and MRAA - OEMs, dealers, rentals and clubs can apply key consumer insights to their marketing strategies-enabling a more targeted, informed approach to engaging relevant audience segments in ways that resonate. Putting these insights into action is what helps drive growth.
For questions or more information, please contact NMMA's Maggie Maskery at [email protected].
NMMA - National Marine Manufacturers Association Inc. published this content on May 06, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on May 06, 2026 at 12:24 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]