03/02/2026 | Press release | Distributed by Public on 03/02/2026 09:46
Brussels, 2 March 2026 -The European Committee of Wine Companies (CEEV) welcomes the decision by the European Commission to provisionally apply the EU-Mercosur Interim Trade Agreement - a decisive step forward after more than 25 years of negotiations.
At a time of rising geopolitical uncertainty, the decision provides long-needed predictability for EU wine exporters and strengthens the EU's capacity to diversify trade with a key partner. Within Mercosur region, Brazil represents high-potential market where European wines enjoy strong consumer demand but continue to face considerable tariff and non-tariff barriers.
The provisional application of the Agreement will bring immediate improvements for the wine sector. Tariff reductions, stronger protection of Geographical Indications and a more predictable trading framework will significantly enhance market access, competitiveness and long-term growth prospects for EU wine companies. The agreement presents clear advantages and poses no downside risks for EU wine producers.
Years of delays have imposed heavy costs. In 2025 alone, EU wine paid more than €43 million in tariffs in Mercosur markets - resources that could have supported investment and expansion. Today's decision marks an essential turning point and creates the conditions for renewed momentum.
CEEV commends the European Commission for this important step and encourages all EU institutions and Member States to maintain progress so that the Agreement can deliver its full benefits without further delay.