06/10/2025 | Press release | Distributed by Public on 06/10/2025 15:47
SIIA submitted comments to the California Privacy Protection Agency on proposed regulations for the Delete Request and Opt-Out Platform (DROP) under the California Delete Act (SB 362).
While we support strong consumer privacy protections, SIIA is concerned the draft rules go beyond the law's scope-particularly in how they define "direct relationship" and include "inferences" in deletion requirements. These expansions could create confusion for businesses and raise First Amendment concerns.
We urge the CPPA to align the regulations more closely with the law to ensure clarity, compliance, and continued innovation.