Traffic & Market Toolkit Expands with AI Traffic and Google AI Mode

The Semrush Traffic & Market Toolkit has introduced traffic data for AI Channels across the entire toolkit.

This October 2025 update allows users to understand how traffic from AI assistants and Google's AI Mode experience affects competitor visibility and industry-wide web trends.

No more speculating on whether 'AI is killing traffic.' Now, you can track it, measure it, and see what's really happening - across every dashboard.

Explore AI Traffic & Google AI Mode Now

Turn AI Disruption into Data-Driven Clarity

With this release, two new AI-focused traffic channels are fully integrated across all major Traffic & Market reports:

• AI Traffic shows visits coming from large-language-model chat interfaces such as ChatGPT, Gemini, Claude, Copilot, Perplexity, and 20+ more.
• Google AI Mode shows clicks originating from links displayed in Google Search when AI mode is enabled.

These channels now appear alongside Organic Search, Referral, Social, Email, Display, and Direct across all major dashboards - including Traffic Analytics, Daily Trends, Market Overview, and other dashboards. The data is also fully integrated into the Semrush Trends API.

The result is a single, connected view of every major traffic source, revealing how AI-driven discovery is reshaping competitor visibility in real-time.

^{Note: Google AI Mode data will soon be available on the Organic Search dashboard, allowing you to compare trends for both channels side by side in a single view.}

Finally, Reveal How AI Is Really Driving the Market

Semrush now delivers real, measurable visibility into how online search & discovery is changing.

With AI Channels, you can:

• Compare AI-driven and traditional traffic sources in one place to understand how discovery patterns are evolving.
• Track AI-driven shifts and growth trends for individual competitors to see who's winning the AI race.
• Benchmark industry-wide AI impact using recalculated historical data from 2022-2025.
• Quantify how AI is transforming the overall marketing channel mix.

By bringing AI-driven and search data into a unified framework, Semrush provides marketing teams with the clarity to react with precision, allocating budgets, optimizing content, and anticipating where discovery is headed next.

Available Now

AI Traffic and Google AI Mode are live in all Traffic & Market dashboards and available through the Semrush Trends API. No setup or extra cost required.

Explore AI Traffic & Google AI Mode Now