American Honda Motor Co. Inc.

04/25/2025 | Press release | Distributed by Public on 04/25/2025 07:02

Honda Wins More 2025 Kelley Blue Book Consumer Choice Awards Than Any Other Brand, Including ‘Best Overall Brand,’ ‘Most Trusted Brand’ and ‘Best Value Brand’

April 25, 2025 - TORRANCE, Calif.

Honda has been honored with five Kelley Blue Book 2025 Consumer Choice Awards, more than any other brand including America's "Best Overall Brand," "Most Trusted Brand" and "Best Value Brand." Honda was also named as America's "Best In-Vehicle Experience Brand" and "Best Performance Brand."

Honda has won an incredible 37 Kelley Blue Book Consumer Choice Awards (formerly the Brand Image Awards), more than any other brand, including nine coveted "Best Overall Brand" honors in the past 12 years and 11 Best Value Brand" wins over the last 11 years.

Kelley Blue Book's prestigious Consumer Choice Awards recognize automakers with the most desirable key brand attributes that excite and attract car buyers. The 2025 Consumer Choice Awards are based on consumer automotive perception data from Kelley Blue Book's Brand Watch study.

Kelley Blue Book's Brand Watch is an online brand and model perception tracking study, which taps into more than 12,000 in-market new-vehicle shoppers annually on KBB.com. The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions, and captures brand/model familiarity and loyalty among new-car shoppers.

More information about the 2025 Kelley Blue Book Consumer Choice Awards can be found here.

About Honda
Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. The award-winning Honda lineup includes the Civic and Accord, along with the HR-V, CR-V, Passport, Prologue and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. The Honda electrified vehicle lineup, representing more than a quarter of total sales in 2024, includes the all-electric Prologue SUV, hybrid-electric Accord, CR-V and Civic, and fuel-cell-electric CR-V e:FCEV. A hybrid Prelude is set to join the lineup late this year.

Honda has been producing automobiles in America for over 40 years and currently operates eight major auto manufacturing facilities in America. In 2024, more than 99% of all Honda vehicles sold in the U.S. were made in North America, with about 60% made in America, using domestic and globally sourced parts.

More information about Honda is available in the Digital FactBook.

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