American Airlines Group Inc.

09/18/2025 | Press release | Distributed by Public on 09/18/2025 08:01

Chic at 30,000 feet: American Airlines introduces limited-edition amenity kits designed by Raven + Lily featuring skincare by Joanna Vargas

FORT WORTH, Texas - Designed in collaboration with ethically sourced leather goods brand Raven + Lily, American Airlines is launching new limited-edition amenity kits for premium cabin customers on select international and transcontinental flights. These kits, which begin flying later this month, feature an array of upgraded contents to reflect a new chapter in American's ongoing commitment to an elevated travel journey.

Among the investments made by American in these customer amenities are enhanced eye masks and socks, as well as - for the first time across all premium cabins - skincare products exclusively from celebrity facialist Joanna Vargas, bringing her signature natural, plant-based formulas to travelers.

Artisan-inspired design crafted for travel

Raven + Lily, an Austin-based lifestyle brand, is celebrated for its timeless, effortless designs crafted in collaboration with women artisans across the globe. Rooted in nature and driven by a commitment to sustainability and functional beauty, Raven + Lily has brought its signature ethos to the skies, designing elevated, reusable amenity kits that marry style with practicality.

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Flagship® First and Flagship Suite® Preferred seats

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Flagship® Business and Flagship Suite® seats

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Premium Economy

Each cabin features a distinct design:

  • Flagship® First and Flagship Suite® Preferred seats: A navy blue crossbody bag inspired by Raven + Lily's best-selling Yami Backpack, featuring a hand-stitched kantha zigzag detail and a removable strap, making it perfect for travel and daily use.
  • Flagship® Business and Flagship Suite® seats: A sleek powder blue and navy pouch with a removable, thoughtfully designed, kantha-stitched wristlet strap - ideal for organizing travel essentials on the go.
  • Premium Economy: A structured magnetic leather pouch in navy or orange, designed to double as a sunglass case - an often-overlooked travel essential that keeps eyeglasses protected throughout the journey.
"Every product we create at Raven + Lily is made with purpose, blending beauty and function," said Kinda Lincoln, CEO of Raven + Lily. "Designing these amenity kits for American Airlines allowed us to bring that same thoughtfulness to travelers around the world. These are pieces meant to be reused, loved and carried well beyond the flight."

Elevated skincare, curated by Joanna Vargas

Known for her results-driven, plant-powered skincare and a clientele of Hollywood's most recognizable faces, Joanna Vargas brings a refined touch to the onboard experience. Each kit includes a selection of her travel-friendly essentials, including hand and body lotion and moisturizing lip balm, formulated to hydrate and refresh throughout the journey.

Inspired by nutrition and backed by science, these products are designed to support radiant, healthy skin from departure to arrival.

Upgraded comfort essentials

These limited-edition kits also feature enhancements and new products to improve comfort and utility:

  • Flagship® First and Flagship Suite® Preferred seats: Premium oshibori towel, upgraded oversized eye mask and crew socks
  • Flagship® Business and Flagship Suite® seats: New refreshing towelette, upgraded eye mask and crew socks
  • Premium Economy: Microfiber cleaning cloth for glasses and devices
"These amenity kits are more than just a travel essential - they're an elevated part of the journey," said Heather Garboden, American's Chief Customer Officer. "Our partnership with Raven + Lily allowed us to bring beautifully designed, purpose-driven bags on board that customers will enjoy in the air and on the ground. From the quality of the materials to the curated skincare and comfort items inside, every detail was chosen with intention and care. This is part of our larger commitment to delivering a premium and comfortable experience for our customers - and we're just getting started."

Enhance the journey with the AAdvantage® program

AAdvantage® membership makes travel even more rewarding. AAdvantage® members enjoy exclusive benefits across the travel journey while earning miles for future travel redemptions and Loyalty Points toward status. Joining the AAdvantage® program is free and members enjoy benefits right away.

About American Airlines Group
As a leading global airline, American Airlines offers thousands of flights per day to more than 350 destinations in more than 60 countries. The airline is a founding member of the oneworld alliance, whose members serve more than 900 destinations around the globe. Shares of American Airlines Group Inc. trade on Nasdaq under the ticker symbol AAL. Learn more about what's happening at American by visiting news.aa.com and connect with American @AmericanAir and at Facebook.com/AmericanAirlines. To Care for People on Life's Journey®.

American Airlines Group Inc. published this content on September 18, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on September 18, 2025 at 14:01 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]