Tripadvisor Group and Perplexity Partner to Reimagine Travel Planning by Combining AI-Powered Insights with the World’s Most Trusted Travel Guidance and Experiences

NEEDHAM, MA - January 9, 2025. Tripadvisor Group today announced a collaboration with Perplexity, an AI-powered answer engine, designed to improve how travelers plan their journeys. This partnership integrates Tripadvisor Group's extensive travel resources - including Tripadvisor's one billion reviews and contributions, AI-generated summaries, and Viator's 300,000+ travel experiences - with Perplexity's advanced search capabilities. Together, they aim to provide personalized, actionable recommendations to simplify and enrich the trip-planning process.

By leveraging Tripadvisor Group's presence in 43 global markets, support for 22 languages, and more than 11 million business listings, alongside Perplexity's chatbot-style search engine, this partnership is designed to meet evolving user demands for faster, more direct answers. The initial features, now live on Perplexity.com and soon on their mobile apps, provide an enhanced, intuitive experience for discovering, planning, and optimizing travel and experiences.

"As travelers increasingly seek direct, personalized and contextual insights backed by AI, our partnership with Perplexity is redefining how these journeys and experiences are planned," said Rahul Todkar, Head of Data and AI at Tripadvisor. "By merging Tripadvisor's trusted travel expertise, rich data and AI recommendations with Perplexity's advanced AI search capabilities, we're creating a seamless and delightful experience that meets the needs of today's explorers."

"We're always looking for ways we can power new search experiences," mentioned Perplexity Co-Founder Johnny Ho. "Travel is a top search category on Perplexity, and we're excited to team up with Tripadvisor Group to make their trusted recommendations available through our "answer engine."

This partnership highlights Tripadvisor Group's dedication to innovation, meeting modern travelers' need for intuitive planning tools. With features now live on Perplexity.ai and continuous improvements rolling out over the next three years, the collaboration promises to set new benchmarks for travel planning.

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About Tripadvisor Group
The Tripadvisor Group operates as a family of brands that connects people to experiences worth sharing and aims to be the world's most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories.

The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), own and operate a portfolio of travel media brands and businesses, including Tripadvisor, Viator, and TheFork.

About Perplexity
Perplexity is a conversational 'answer engine' that draws from credible sources in real time to answer users' questions with in-line citations. Founded in 2022 by former members of OpenAI, Meta, Quora, Bing, and Databricks, the company's mission is to serve the world's curiosity by bridging the gap between traditional search engines and AI-driven interfaces. Each week, Perplexity answers more than 100 million questions around the world. Perplexity is available online at https://www.perplexity.ai/.