Sheryl Cobb Receives 2025 IRONMAN Mālama Award for a Legacy of Compassion

While athletes push their physical and mental limits, it is the unwavering support of volunteers and community leaders that makes the journey possible. In 2025, IRONMAN proudly honors Sheryl Cobb with the prestigious Mālama Award, recognizing her enduring contributions to the IRONMAN World Championship, and a true embodiment of this year's theme: resilience.

For 27 years, Sheryl has been a vital force behind the scenes, providing the fuel that literally keeps athletes moving, as an Aid Station leader, and ultimately, Aid Stations Director. Her leadership has ensured that every triathlete is met with care, encouragement, and the replenishment they need to keep going-no matter how tough the day becomes.

A critical component of any IRONMAN race day, the organization of Aid Stations requires deep planning and attention. From logistical aspects such as positioning and supplies, to maintaining staffing throughout the 17 hour+ race day, and the movements of people and replenishments within the closed road system, Sheryl balances the needs of the event and its community with calmness and accuracy.

"My friend Sheryl is the epitome of Mālama," said Ardis Bow, a long-time member of Sheryl's team. "She works with individuals facing physical and mental challenges, performs therapeutic massage, and is a devoted mom to rescue animals. She leads with compassion in everything she does."

Despite these many roles, Sheryl always finds time for others. Her ability to juggle countless responsibilities with calm precision is legendary. "She's a whiz at multitasking," Bow added. "Wearing many hats, she manages complex logistics with incredible attention to detail."

But perhaps what sets Sheryl apart most is her ability to lift others. She leads by example, through communication, understanding, and integrity. "Sheryl goes out of her way to ensure that others have the tools and confidence to succeed," said Bow. "She embodies the rare quality of giving selflessly, not for recognition, but to see others thrive."

The Hawaiian word mālama means to care for, to tend, and to show compassion-qualities that Sheryl lives every day. A Race Director herself, Sheryl brings adaptability and leadership to every challenge she approaches, whether it's stepping into the role of Ultraman Race Director, coordinating over 3,500 aid station volunteers on IRONMAN World Championship race day, or supporting local initiatives like the Kahiau Together food drive.

Her work in the community - particularly in a social services capacity - has helped bridge gaps, bring people together, and create a culture of care that extends far beyond race day. Her deep connections across Kona have united diverse volunteer groups, where Sheryl's unwavering commitment to athlete success has inspired in others the desire to show up and serve selflessly.

"Sheryl's legacy is one of selfless service, unwavering dedication, and a deep belief in the power of helping others succeed," said Diana Bertsch, Senior Vice President of World Championship Events. "Her kindness and quiet strength inspire all who cross her path. She continues to serve the community with compassion and grace, never seeking recognition, only striving for excellence."

In a year when IRONMAN celebrates resilience, Sheryl Cobb stands as a shining example, reminding us that resilience isn't just about enduring hardship-it's about continually showing up, with compassion, and a willingness to serve.

As the 2025 Mālama Award recipient, Sheryl joins a legacy of individuals whose compassion and strength have shaped the IRONMAN experience for generations.

Because in Kona, it truly takes a village-and Sheryl Cobb is one of its most resilient hearts.