FDA authorization of Juul menthol e-cigarettes raises concerns about youth tobacco use

WASHINGTON D.C., July 17, 2025 - Nancy Brown, chief executive of the American Heart Association, a global force changing the future of health for all, released the following statement in response to news reports of the Food and Drug Administration's (FDA) authorization of the sale of Juul menthol e-cigarettes:

"The American Heart Association has long advocated for the removal of all flavored tobacco products, including menthol products, from the market to achieve the goal of ending tobacco use and nicotine addiction in this country. We continue to have deep concerns about the impact of menthol products on nicotine addiction and tobacco use among youth and other communities long targeted by the tobacco industry.

"The FDA has reportedly authorized the sale of Juul menthol tobacco products under the standard that such products are appropriate for the protection of public health. It is critically important for the FDA to closely monitor youth and adult use of Juul menthol tobacco products and other authorized products following today's decision. The agency must take decisive action if the evidence shows that electronic nicotine products are causing youth to begin or continue using combustible tobacco products, or increasing nicotine addiction among youth or adults."

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About the American Heart Association

The American Heart Association is a relentless force for a world of longer, healthier lives. Dedicated to ensuring equitable health in all communities, the organization has been a leading source of health information for more than one hundred years. Supported by more than 35 million volunteers globally, we fund groundbreaking research, advocate for the public's health, and provide critical resources to save and improve lives affected by cardiovascular disease and stroke. By driving breakthroughs and implementing proven solutions in science, policy, and care, we work tirelessly to advance health and transform lives every day. Connect with us on heart.org, Facebook, X or by calling 1-800-AHA-USA1.

For Media Inquiries: Arielle Beer: arielle.beer@heart.org

For Public Inquiries: 1-800-AHA-USA1 (242-8721)
heart.org and stroke.org