ASOS and adidas Originals unveil Collection 02

London, 27 October 2025 - Following the success of their debut launch, ASOS has announced the second iteration of the adidas Originals x ASOS apparel collection, returning on the 30th of October 2025. This marks the next chapter in their long-standing partnership, uniting adidas' sporting heritage with ASOS' instinct for contemporary style.

Taking adidas Originals' iconic three-stripes and distinctive design handwriting, the autumn-winter collection reinterprets signature silhouettes through a modern, fashion-forward lens. Grounded by an earthy palette, rich burgundies and staple greys are complemented by heritage checks, crochet and buttery leather fabrications. Iconic track sets are given a refresh with quilting and stand-out embellishment, paired with adidas Originals low-profile sneakers for laid-back daytime moments and swapped for pointed-toe heels for after-dark appeal.

"Building on the success of our first collaboration, Collection 02 represents the continued evolution of our partnership - a fusion of perspectives that feels current, expressive, and culturally relevant," says Vanessa Spence, Executive Vice President of Brand and Creative, ASOS. "Combining adidas Originals' iconic sport heritage with ASOS's unique fashion lens and understanding of youth culture, the collection captures the energy of creative collision and the individuality that unites our communities."

Chris Walsh, VP Brand, adidas North Europe, adds: "Building on the success of our first collaborative collection, we're continuing to evolve the balance between sport, style, and self-expression, exploring new ways to redefine our classic archive apparel styles and celebrating individuality. This next chapter represents our shared commitment to innovation and authenticity."

Captured against a backdrop of industrial British landscapes contrasted with soft, fluid textures, the campaign embodies the raw energy and evolving identity of modern youth culture. Converging the worlds of fashion and sport, it celebrates movement, originality, and the spirit of reinvention that defines a new generation.

Heading north, ASOS and adidas Originals will bring Collection 02 to life beyond the capital at an exclusive preview event in Manchester, spotlighting artists and bringing together the region's creative community for an evening that celebrates fashion, music, and culture.

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Notes to editors

adidas Originals x ASOS Collection 02 will be available to shop exclusively on ASOS.com from Thursday 30 October 2025.

Price range: £40 - £350 / €48 - €420
Size range: XS - 3XL

About ASOS

Founded in 2000, ASOS has 18 million active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands, including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.

About adidas Originals

Inspired by the rich sporting heritage of adidas - one of the world's leading sports brands and a global designer and developer of athletic footwear and apparel - adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand's legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.