09/16/2024 | Press release | Distributed by Public on 09/17/2024 07:21
Orange, Calif.
In celebration of National Guacamole Day on Monday, September 16, the maker of WHOLLY® guacamole, America's No. 1 branded refrigerated guacamole*, today announced the results of a new survey that dipped into the trends among football fans' game day rituals.
The custom survey of more than 2,200 football fans conducted by Toluna, a market research company, on behalf of the maker of WHOLLY® GUACAMOLE, found that pre-made guacamole is the dip defining the 2024 football season, with 50% of football fans surveyed saying their go-to snack on game day includes guacamole or other types of dips.
Additional results specific to game day snacking include:
But, what's America's game plan for a winning menu?
"Rituals are a huge part of the football fan experience, and America's obsession with avocados makes guacamole the standout in any starting lineup," said Chris Monahan, brand manager of WHOLLY® products. "Made with 100% Hass avocados with no preservatives added, WHOLLY® GUACAMOLE is the convenient, high quality, refrigerated guacamole that's always ready to be put in the game."
WHOLLY® guacamole stays ready when you are, whether you're hosting a watch party or cheering on your team alone. While most football fans watch games weekly (52%) with the people they live with (48%), nearly a fourth of Americans watch by themselves (22%). WHOLLY® products offer guacamole in two sizes, Minis and Bowls, to cater to both individual fans and a rowdy crowd.
WHOLLY® guacamole is available at your local grocery retailer, including Kroger, Meijer, Food Lion and more. To learn more about WHOLLY® guacamole products, visit www.eatwholly.com and follow the brand on Facebook, Instagram and TikTok.