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SEMrush Holdings Inc.

09/15/2025 | Press release | Archived content

Google Changes to SERP Data Collection: What You Need to Know

Late last week, Google made another quiet adjustment to how search results are displayed: the option to view 100 results on a single page is gone. Now results appear only in smaller batches.

What This Means for Semrush Users

For Semrush customers, nothing changes where it matters most:

Top 10 & Top 20 results remain fully intact. These ranges power Visibility, Share of Voice, and most actionable insights.
Top 20 results: Positions just outside page one are often where growth opportunities emerge, and this range remains a valuable lens for strategy
Beyond Top 20: Rankings further down the page can help diagnose issues (e.g., keyword cannibalization) or help spot early signs of growth. These still have value, but just know that visibility here may fluctuate while the industry adjusts to this shift

In other words: the most actionable ranking data remains available, and while deeper ranges may be less stable in the short term, they should be seen as supplementary insights rather than critical decision-making signals.

What this means for Semrush users

This is an industry-wide issue that impacts all rank tracking tools, but the good news is that we've already rolled out workarounds to minimize disruption and keep core functionality intact.

These are interim adjustments, and over the coming weeks, we'll refine our approach and share updates as longer-term solutions are rolled out.

We know your business relies on this data. Our goal is to be fully transparent as the situation evolves and to ensure that Semrush remains your most reliable source of search insights.

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SEMrush Holdings Inc. published this content on September 15, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on September 18, 2025 at 11:39 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]