Bright Mountain Media, Inc. Announces First Quarter 2026 Financial Results (Form 8-K)

Bright Mountain Media, Inc. Announces First Quarter 2026 Financial Results

Boca Raton, FL, May 12, 2026 - Bright Mountain Media, Inc. (OTCID: BMTM) ("Bright Mountain", or the "Company"), a global holding company with current investments in digital publishing, advertising technology, consumer insights, creative services, and media services, today announced its financial results for the first quarter ended March 31, 2026.

"Q1 2026 underscores the strength and resilience of Bright Mountain's operating model," said Matthew Drinkwater, CEO of Bright Mountain Media. "Our diversified portfolio enables us to efficiently allocate capital toward our highest-momentum advertising technology assets while continuing to invest in product innovation across our marketing technology platform. This intentional balance supports consistent performance, improves operating leverage, and positions the company to generate sustainable value as individual businesses scale and mature."

"The 60% year-over-year improvement in net loss highlights our focus on operating discipline and margin progression, while reinforcing the strategic advantage of pairing complementary AdTech and MarTech capabilities within a single platform. We are building a foundation designed to perform across market cycles and support long-term shareholder value creation."

"At the same time, we see a meaningful opportunity to differentiate ourselves through proprietary AI. After extensive evaluation of third-party solutions in the market, we believe there is a clear gap in what today's AdTech and MarTech companies need. As a result, we have chosen to invest internally to develop our own AI-driven capabilities. We're encouraged by early progress and look forward to updating investors as these initiatives begin to contribute to growth and competitive positioning in the coming quarters."

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Financial Results for the Three Months Ended March 31, 2026

Revenue was approximately $14.0 million, a slight decrease of $227,000, or 2%, compared to $14.2 million for the same period of 2025. Advertising technology revenue was approximately $6.6 million, digital publishing revenue was approximately $281,000, consumer insights revenue was approximately $5.0 million, creative services revenue was approximately $2.0 million, and media services revenue was approximately $12,000, during the first quarter of 2026.

Cost of revenue was approximately $9.7 million, a decrease of $264,000, or 3%, compared to $9.9 million for the same period of 2025. Cost of revenue is inclusive of: direct salary and labor costs of approximately $371,000 for employees that work directly on customer projects; direct project costs of approximately $1.2 million for payments made to third-parties that are directly attributable to the completion of projects to allow for revenue recognition; non-direct project costs of approximately $2.4 million; publisher costs of approximately $4.9 million, and sales commissions of approximately $344,000.

General and administrative expense was $2.6 million, a decrease of 43%, compared to $4.5 million for the same period of 2025.

Gross margin remained consistent at $4.3 million for both the first quarter of 2026 and the first quarter of 2025.

Net loss was $1.3 million, an improvement of 60% compared to a net loss of $3.2 million for the same period of 2025.

Adjusted EBITDA was $2.4 million, an increase of 189%, compared to adjusted EBITDA of $816,000 for the same period of 2025. See the below section on Non-GAAP Financial Measure for a reconciliation of net loss to EBITDA and adjusted EBITDA.

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About Bright Mountain Media, Inc.

Bright Mountain Media, Inc. (OTCID: BMTM) unites a diverse portfolio of companies to deliver a full spectrum of advertising, marketing, technology, and media services under one roof - fused together by data-driven insights. Bright Mountain Media's subsidiaries include Deep Focus Agency, LLC, MediaHouse, Inc., BV Insights, LLC, CL Media Holdings, LLC, Bright Mountain, LLC d/b/a BrightStream, Oceanside Media, LLC, Slutzky & Winshman, Ltd., and Wild Sky Media Co. Ltd. For more information, please visit www.brightmountainmedia.com.