New ways Google Play is built entirely around you

Google Play is more than just a place to download apps and games. It's an experience built entirely around you, with curated content and timely information during the moments that matter most. Here's just a few ways Play is bringing users more from their favorite apps and games, so they can spend less time searching and more time enjoying the content they love.

Play Games integrates all your gaming needs in one place

The gaming experience is often fragmented across different platforms, devices, games, reward programs and community forums. New updates to Google Play Games connect these disconnected elements into one unified experience that brings more fun to gaming - removing the barriers that get in the way of play.

Integrated stats and achievements across games

Our new platform-level gamer profile lets you easily track stats and achievements across games and devices. You can keep tabs on where you stand overall, not just in a specific game. And you can even customize your profile with Gen AI Avatar to express your unique gaming identity.

Gamer Profile

Integrated rewards across all of your content

Google Play Games brings you the best of Google Play Points, celebrating all the ways you can play and earn, now across mobile and PC. We know gaming fandom expands beyond gameplay, so we are connecting users with merch and VIP experiences at events like Comic Con San Diego.

And earning rewards on Play is about to get even more fun, in and across games. For users who want more ways to challenge their friends, we're introducing Play Games Leagues. Leagues will give you a chance to compete for Play Points rewards, engage the Play community, and earn ultimate bragging rights. Our first Play Games League starts on October 10 with a crowd-favorite and classic, Subway Surfers, and will run until October 23.

Play Games League

Integrated platforms so you don't have to leave your game

We're introducing the Play Games Sidekick, a helpful in-game overlay available while playing games downloaded from Play. Sidekick curates and organizes relevant gaming info, and provides direct access to Gemini Live for real-time guidance, so you can stay in the game.

Play Games Sidekick, a helpful in-game overlay

Last December, Google DeepMind demonstrated how Google is developing AI agents across multiple domains, including gaming. Since then, Google DeepMind and Google Play have continued to collaborate to make Sidekick more helpful for gamers.

With Sidekick, you'll be able to ask for real-time conversational help from Gemini, instead of leaving the game to seek out tutorials or walkthroughs. Sidekick uses Gemini Live's screen sharing capabilities to understand your game context and deliver AI-powered, in-game guidance with verbal tips, tricks and support during gameplay.

We've been having a lot of fun testing out Gemini as a helpful coach, as we continue to improve response quality in an array of games. We will start letting users try out this Sidekick experience in select games over the coming months.

Sidekick using Gemini Live

Integrated gaming info and community

Once you've found a game that you might like, you want to make sure it's right for you before downloading it. Instead of searching across multiple forums for game reviews and updates, enhanced Game Detail Pages provide a wealth of information about each game, including ongoing events, developer updates and offers.

And if you've already downloaded a game, detail pages provide an overview of your relationship with a game, including summaries of game progress, achievements and timely developer updates.

Starting next month in select markets, you'll also be able to ask and answer questions about a specific game, directly in the games detail page. You'll be able to share tips and get answers straight from other players who know the game best.

Community Posts

Integrated gameplay across devices

Today, Google Play Games on PC is officially graduating out of beta to general availability, solidifying our commitment to multiplatform play and creating greater continuity across mobile and PC.

Our catalog includes over 200,000 titles available across mobile and PC, so no matter how you play there's a game for everyone. We recently added PC-native Mecha Break and mobile hits like Subnautica, Monster Train and Enter the Gungeon. Deep Rock Galactic Survivor is coming soon to Google Play, with pre-registration available today. In addition, the critically acclaimed premium indie game DREDGE will be joining the Play Pass catalog later this month.

Head to play.google.com/googleplaygames to get started. If you're a game developer, learn more about unlocking greater business growth with the Google Play Games Level Up program.

You Tab will make Google Play truly yours

All these new updates come together in one convenient place: the new You tab.

It's a home base with curated content, including your rewards, subscriptions, recommendations, stats and updates, so you can engage more deeply with the topics you care about most. For those who game, the new gamer profile content is the center of their You Tab experience.

In addition to gaming, You tab also combines relevant content across your other interests and apps. You can discover what's new, such as tailored audiobook recommendations. You will soon be able to jump back into content you've already started, so you can pick up where you left off on a novel or podcast.

Play's integrated gaming platform and You tab will begin rolling out this week, starting with select Play Points markets, and we will be adding additional countries on October 1.

You tab

The Apps tab gets an upgrade to help you find what you need

We're making it easier to find the apps and content you'll love - plus adding new sections dedicated to entertainment and seasonal moments.

Around the world, we're launching new spaces dedicated to entertainment and seasonal topics that surface app-related content like media, articles and timely info right in Play. They're based on the success we've seen with Cricket Hub in India and our Comics space in Japan, which now serves nearly 1 million users.

In Korea, we're launching a new entertainment-dedicated space in the Apps tab. This new space brings together movies, TV shows and short-form dramas optimized to enjoy on mobile. And in the United States, users can now sample short-form dramas, webcomics and trending TV and movies from the Apps tab.

A new entertainment-dedicated space in Korea

Starting this month, at the top of the Apps tab, users around the world will see curated, seasonal topics in a new, immersive way. We will visually spotlight timely topics tailored to your interests with content from multiple apps, such as the WNBA playoffs, Halloween and Chuseok in Korea.

We're also making it easier to find the right app for you. With Guided Search, you can find the app you need by simply typing in your goal, like "find a home" or "deck-building games." AI in Play then organizes relevant apps into categories so finding apps is simpler and more intuitive.

Guided Search

We continue to invest in protecting users and developers with AI-powered threat detection, stronger privacy policies, supercharged developer tools and new industry-wide partnerships. With privacy and security at the core, users can trust the apps they download from Google Play and developers can build thriving businesses.

Because of our continued dedication to keeping users safe, you can discover and engage with the incredible wealth of content on Play.

Play continues to be more than a store by bringing users more of what they love with the right content, at the right time - so they can Go Play.

Head to Google Play today to get started.

• Google Play
• AI