The Weekly 10: marketing, media and industry statistics to know now — October 16, 2024 edition

From the share of consumers who'vepurchaseditems they'veseen on in-store retail media displays to the growing readership of women's sports coverage, these are the data points we'repaying attention to right now.

6 in 10

The share of consumers who saythey'vepurchaseda product showcasedin an in-store retail media format (i.e., digital screens, cooler doorsor other digitalsignage), according to a joint report released by Placer.ai and eMarketer. (Read more about the power of in-store retail media in Quad's new guide: "The retail media network revolution 2.0.")

55%

The percentage of October Prime Day (akaPrime Big Deal Days, as the eventwas officiallydubbed) shoppers who compared Amazon's prices tothose ofrivals - including Walmart, Target, Sam's Club andCostco - before making a purchase, according to a Numerator survey, per Retail Brew.

74%

The share of brand and agency respondents to a recent CreatorIQsurveywho reportincreasingtheirinvestment in creator marketing year-over-year, per Social Media Today.

253%

The year-over-year increase in views of women's sports articles on Yahoo Sports over the last 12 months, according to a spokesperson for the site, per Axios.

1,000

The number of McDonald's restaurants that Krispy Kreme expects its doughnuts tobe available in by the end of this year, with expansion to another 11,000 locations expected by the end of 2026, per Food & Wine.

11

The number of years that Google Adswill limit historical data access to beginningon Nov. 13,as part of its newly updateddata-retention policy,per Search Engine Land.

9 in 10

The share of Americans who shop locally at least once a month, while 7 in 10 do so weekly, according to a recent LendingTree survey.

74.5%

The share of marketers who are either already moving away from last-click attribution or would like to do so, according to a just-released survey conducted by eMarketer in partnership with Snap.

61%

The share of consumers who say that seeinga company's ads too frequentlymakes them lesslikely towant tobuy itsproducts or useitsservices, according to a new survey from AD-IDconductedby The Harris Poll.

$6 billion

The amount that U.S. political ad spending has already surpassedthis election cycle, according todata fromMediaRadarand AdImpact, per Ad Age.