ABU - Asia-Pacific Broadcasting Union
ABU - Asia-Pacific Broadcasting Union
06/06/2025 | Press release | Distributed by Public on 06/05/2025 21:59
MBC leads viewership on election night with creative broadcast
MBC topped South Korea's presidential election night ratings, outperforming KBS and SBS with its special "Election 2025" broadcast. The programme peaked at 14.5 percent viewership, making it the only network to hit double digits.
The broadcaster drew attention for its cinematic countdown video blending historical and pop culture moments, which sparked strong online engagement. SBS also stood out with playful visual effects and popular culture parodies to entertain viewers.
Despite joint efforts to enhance audience engagement and data accuracy, discrepancies in the networks' exit poll projections raised questions about polling methods.
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