Apple Inc.

05/04/2026 | Press release | Distributed by Public on 05/04/2026 07:00

Apple introduces a new Pride Collection

UPDATE May 4, 2026

Apple introduces a new Pride Collection

The new Apple Watch Pride Edition Sport Loop, watch face, and iPhone and iPad wallpaper feature a joyful, vibrant design to celebrate LGBTQ+ communities worldwide during Pride Month and beyond.
Today, Apple introduced a new Apple Watch Pride Edition Sport Loop, watch face, and iPhone and iPad wallpaper to celebrate LGBTQ+ communities around the world during Pride Month and beyond. Apple is proud to financially support organizations that serve LGBTQ+ communities.
The new Pride Edition Sport Loop, available to order today, is woven from a rainbow of 11 colors of nylon yarns. The intricate weaving blends one color into the next, creating depth and movement across the band. The resulting design is joyful and vibrant, showcasing a full spectrum of colors that reflect the unique identities that shape LGBTQ+ communities worldwide.
The new Pride Luminance watch face complements the band design with colors that refract dynamically to celebrate the vibrancy, spirit, and individuality of the LGBTQ+ community. The face is designed in two geometric patterns: radial, featuring rays of color that align with the hour marks, and vertical, reflecting the colorful linear stripes of the weaving pattern. With this collection, users can customize the watch face with even more color options to create a unique expression of themselves and their communities.
With this collection, Apple Watch users can customize the watch face and matching iPhone and iPad wallpaper with even more color options to create a unique expression of themselves and their communities.
The matching iPhone and iPad wallpaper features a complementary joyful and dynamic design with similarly customizable colors.
Pricing and Availability
  • The Pride Edition Sport Loop is available to order on apple.com and in the Apple Store app today, and will be available at Apple Store locations beginning later this week, for $49 (U.S.). The band will also be available at Apple Authorized Resellers.
  • The Pride Edition Sport Loop is available in 40mm, 42mm, and 46mm sizes.
  • The Pride Luminance watch face and the iPhone and iPad wallpaper will be available to add to the watch face gallery and wallpaper gallery after watchOS 26.5, iOS 26.5, and iPadOS 26.5 are available.
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    May 4, 2026

    UPDATE

    Apple introduces a new Pride Collection

    Today, Apple introduced a new Apple Watch Pride Edition Sport Loop, watch face, and iPhone and iPad wallpaper to celebrate LGBTQ+ communities around the world during Pride Month and beyond. Apple is proud to financially support organizations that serve LGBTQ+ communities.

    The new Pride Edition Sport Loop, available to order today, is woven from a rainbow of 11 colors of nylon yarns. The intricate weaving blends one color into the next, creating depth and movement across the band. The resulting design is joyful and vibrant, showcasing a full spectrum of colors that reflect the unique identities that shape LGBTQ+ communities worldwide.

    The new Pride Luminance watch face complements the band design with colors that refract dynamically to celebrate the vibrancy, spirit, and individuality of the LGBTQ+ community. The face is designed in two geometric patterns: radial, featuring rays of color that align with the hour marks, and vertical, reflecting the colorful linear stripes of the weaving pattern. With this collection, users can customize the watch face with even more color options to create a unique expression of themselves and their communities.

    The matching iPhone and iPad wallpaper features a complementary joyful and dynamic design with similarly customizable colors.

    Pricing and Availability

    • The Pride Edition Sport Loop is available to order on apple.com and in the Apple Store app today, and will be available at Apple Store locations beginning later this week, for $49 (U.S.). The band will also be available at Apple Authorized Resellers.
    • The Pride Edition Sport Loop is available in 40mm, 42mm, and 46mm sizes.
    • The Pride Luminance watch face and the iPhone and iPad wallpaper will be available to add to the watch face gallery and wallpaper gallery after watchOS 26.5, iOS 26.5, and iPadOS 26.5 are available.

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    Apple Media Helpline

    [email protected]

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Press Contacts

Apple Media Helpline

[email protected]

Apple Inc. published this content on May 04, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on May 04, 2026 at 13:00 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]