Ogilvy On Live: Introducing ECHO — Protecting Talent and Brand Value in the Age of Generative AI

Ogilvy On Live: Introducing ECHO - Protecting Talent and Brand Value in the Age of Generative AI
Thursday, Nov. 12 - 11 AM ET
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Celebrity endorsements have long been a fundamental part of marketing, and today this $25 billion global market faces unique challenges. As traditional production workflows fail to keep up with the speed of today's culture, brands face the risk of going dark for long stretches and potentially missing crucial moments. For talent, the specter of unauthorized deepfakes and unmanaged synthetic media looms, all amidst diminished consumer sentiment and trust around AI content.

This edition of Ogilvy On Live will dive deep into the possibilities brought about when brands, marketers, and talent come together to scale high-craft generative content built on trust and governance, with talent rights and IP protection baked in.

Join Carol Reed, Global Chief Innovation Officer of The Ogilvy Group, Liz Randall, Head of Business Operations at Creative Artists Agency, and David Raichman, Executive Creative Director at Ogilvy Paris, as they dig into recent research in the space and discuss the opportunity for brands and talent to collaborate through ECHO, a new proprietary, consent-first AI platform that transforms a single shoot into live, real-time creative content systems: culturally relevant assets that maintain strict human-led creative oversight, unlocking unprecedented agility for brands and assured control for talent.

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