Why Patient Support Needs to Reach Beyond 30%

Patient support programs exist for a simple reason: to help patients access the resources they need to start and stay on therapy.

But there's a fundamental challenge the industry still needs to solve: what happens when the majority of eligible patients never engage with that support?

Redi Health's research and conversations with patient support leaders suggest enrollment often falls somewhere between 15% and 30% of eligible patients - with 30% frequently viewed as strong performance.1

What if 30% isn't the finish line? What if the next benchmark is reaching 50% to 60% of eligible patients without increasing the investment required to support them?

That's the opportunity for the next generation of patient support.

Patient Support Has a Reach Problem

The industry has invested significantly in affordability and access services, education, adherence resources, digital tools, and personalized support.

The challenge isn't simply whether support exists. It's whether patients can find it, understand its value, and easily engage with it.

For many patients, accessing support still requires them to find their own way in. They may need to discover a program, understand what it offers, complete enrollment, navigate between resources, or take action at exactly the right moment in their treatment journey.

Every additional step creates another opportunity for a patient to disengage.

Support may be available, but it only creates value when it reaches the patient. Increasing patient reach isn't simply an enrollment challenge. It's an experience challenge.

More Reach Can't Simply Mean More Investment

If reaching twice as many patients requires twice the people, twice the infrastructure, and twice the investment, dramatically expanding patient support becomes difficult to sustain.

Technology has the potential to change that equation.

The opportunity isn't to replace meaningful human support with digital interactions. It's to use technology to make support more scalable - automating processes that don't require human intervention while making it easier to deliver the right resources when patients need them.

A patient with a straightforward need shouldn't necessarily have to enter a complex support process to find an answer. At the same time, a patient facing a complicated access issue should be able to receive the higher-touch support that situation requires.

Technology can help create that flexibility. More patient reach. Not more investment.

What If 50-60% Became the New Standard?

Moving from 15-30% patient reach toward 50-60% requires more than optimizing today's model. It requires reconsidering how patients enter the support ecosystem in the first place.

Support can't live at a single destination and wait for patients to find it. It needs to connect with patients in the places they already interact: providers, pharmacies, brand experiences, and other points throughout the therapy journey.

Creating more connected entry points can help manufacturers reach patients earlier and connect them to relevant support before friction becomes abandonment.

And when those entry points are connected through scalable technology infrastructure, manufacturers have an opportunity to expand reach without recreating the same support experience across disconnected channels.

Raising the Bar for Patient Support

30% patient reach may represent strong performance within today's model, but it doesn't have to define tomorrow's expectations.

The next generation of patient support should aim higher: reaching more patients, earlier in their journey, with experiences that are easier to access, understand, and use.

At Redi Health, we're building for that next generation. By connecting patients to support through the places they already interact and bringing those experiences together through a scalable technology platform, Redi helps life sciences organizations reach more patients earlier and create more connected experiences throughout the therapy journey.

More patient reach. Not more investment.

Learn more and connect with us here

Sources:

1. Redi Health. Shattering the Patient Support Status Quo. 2026.