Knauf Launches Virtual Reality Training for Customers

Knauf Launches Virtual Reality Training for Customers

01/23/2025

SHELBYVILLE, IN - January 23, 2025 - Knauf Insulation, Inc., a leading family-owned global manufacturer of building materials, announces the launch of Knauf Academy virtual reality (VR) training for customers, with support from digital innovation studio Subvrsive.

Knauf has always been focused on providing best-in-class training resources for customers through their Knauf Academy training team. Understanding the importance of product training and being able to reach more customers, Knauf identified the opportunity to use immersive technology to enhance their training.

Knauf sought out an innovative partner to support the reimagining of their training programs. Subvrsive emerged as an ideal collaborator to elevate the Knauf Academy education through VR-based simulations.

"VR training is proven to accelerate users' ability to be trained, being four times faster than normal," said Mickey Chastain, senior manager, Knauf Academy. "VR training will also support 3.75 times more engagement than traditional e-learning methods and increase confidence of the learners by 275% in applying new skills."

With the support of Subvrsive, a VR platform was developed that extends the capabilities of the Knauf Academy. This VR solutions immerses users in realistic job site simulations where they can learn key insulation installation techniques across residential and commercial environments.

"At Subvrsive, we're passionate about leveraging immersive technology to create meaningful and impactful experiences," said Subvrsive Chief Executive Officer, Anthony Burke. "Partnering with Knauf to bring their innovative vision for customer training to life has been an incredible journey. By combining Knauf's industry leadership with our expertise in Virtual Reality, we've created a solution that not only enhances engagement but also empowers customers to succeed with confidence in real-world applications."

For more information on our new VR training program, submit your contact information here.

ABOUT KNAUF NORTH AMERICA

Knauf North America is part of Knauf Group, a family-owned global manufacturer of building materials based in Iphofen, Germany. As a multi-billion-dollar company, Knauf leverages the expertise of more than 40,000 employees across 300 production facilities in 90 countries. In North America, Knauf is a leading manufacturer of thermal and acoustical fiberglass insulation for residential, commercial, industrial, and metal building applications. Knauf's mission is to challenge conventional thinking and create innovative solutions that shape the way we live and build in the future, with care for the people who make them, the people who use them and the world we all depend on. For more information, visit www.knaufnorthamerica.com.

ABOUT SUBVRSIVE

Subvrsive is an immersive innovation studio at the forefront of emerging technologies, such as Mixed Reality (MR), Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI), and more. Founded in 2015, the Austin-based studio has rapidly evolved into a trusted partner for leading global brands and agencies, delivering cutting-edge solutions that drive engagement, innovation, and measurable results.

Media Contact

Josh Leitman
Senior Manager, Strategic Communications
317-391-7170
[email protected]