Advocate for the future of agriculture

Pork producers are encouraged to tell their stories and join a team effort that advocates for the industry.

A high-profile Super Bowl ad in 2021 sparked a global agricultural company to take action and advocate for the livestock industry.

"The CEO of an oat juice company sat in the middle of a field at a keyboard and extolled the virtues of a world without cows," explained Susanna Elliott, chief marketing and communications officer with Alltech. "My phone lit up. That very week, we took two of our team members who had long careers in journalism … and said you guys have a new job, and it's to answer the question: Are we better off in a world without cows?"

That moment launched the development of...