UTMB ‘Caring for Our Community’ TV Commercial Wins Two National Honors for Excellence in Health Care Marketing

A 60-second television commercial from The University of Texas Medical Branch (UTMB) has earned two prestigious national honors recognizing excellence in health care marketing.

The Caring for Our Community commercial earned both a 2025 Platinum MarCom Award and a 2025 Gold Titan Health Award, highlighting UTMB's strength in cinematic storytelling and its commitment to advancing health care across Texas.

The commercial celebrates the people who shape UTMB every day: physicians, nurses, researchers, students, and staff whose compassion and expertise drive the institution's mission every day. Through authentic, cinematic storytelling, the piece highlights UTMB's deep connection to the communities it serves and the spirit of purpose that defines its work.

"These awards are a testament to the incredible creativity, collaboration, and commitment that guide UTMB's Strategic Communications and Branding team," said Stephen Hadley, vice president of Marketing and Media Communications. "I'm deeply grateful to every member of our team and to the many faculty, staff, and students who shared their time and talents as part of the commercial. Their authenticity brought the story of UTMB to life in a way that truly connects with our mission and our community."

Hadley also extended appreciation to UTMB's creative production partner, Mnemonic, for their artistry and collaboration in bringing the vision to screen.

"Mnemonic's partnership was instrumental in crafting a visual narrative that reflects both the excellence and humanity of UTMB," Hadley added. "Together, we created something that captures who we are, a community united by compassion, science, and purpose."

The MarCom Awards recognize outstanding achievement in marketing and communication professionals across the globe, while the Titan Health Awards honor exceptional creativity and innovation in health care marketing and advertising. Earning top honors from both organizations places UTMB among the leading communicators in academic medicine.

The Caring for Our Community campaign continues to serve as a cornerstone of UTMB's storytelling, reinforcing the university's mission to improve health for the people of Texas and beyond. The commercial is currently running on cable television and various streaming platforms service the Houston metropolitan region.