IBX connects small businesses at Citizens Bank Park

Independence Blue Cross (IBX) welcomed small business leaders from across the Philadelphia region to Citizens Bank Park for its annual Business at the Ballpark event, a day dedicated to networking, leadership development, workplace wellbeing, and business growth.

The event reflects IBX's commitment to helping local businesses thrive by connecting employers with expert insights, practical tools, and peer-to-peer learning opportunities. It also reinforces the company's Never stop caring campaign, which celebrates the power of caring for employees, customers, and communities to create stronger, healthier organizations.

"Small businesses are the backbone of our communities, and supporting their success is an important part of our mission. Business at the Ballpark gives employers an opportunity to learn from industry experts, connect with peers, and gain practical strategies that can help them build healthier, more resilient workplaces," said Brett Mayfield, Senior Vice President and Market President - Local at Independence Blue Cross, and emcee of the event.

Highlights of the event include:

• Welcome remarks from Brett Mayfield
• Insights from Dr. Richard L. Snyder, Executive Vice President and Chief Operating Officer at IBX
• A conversation with former Phillies Cole Hamels and Scott Palmer
• An interactive workshop, "AI for Emotionally Intelligent Leadership," exploring how artificial intelligence can help leaders create more efficient, more connected, and more human-centered teams

Participants in the AI workshop learned how to:

• Apply AI tools to deliver clearer, more caring feedback and coaching
• Use AI to identify blind spots in tone, bias, and perspective-taking
• Create custom GPTs to support team development and training
• Utilize practical prompts and exercises that strengthen emotional intelligence and workplace connection

The event also featured Anna Greenwald, Founder and CEO of On the Goga, who shared strategies for building meaningful workplace wellbeing programs that support employee health, engagement, and performance.

In addition, attendees participated in "Building a Culture of Mental Health First Aiders," a session designed for business leaders and HR professionals that introduces the ALGEE action plan-the five-step framework at the heart of Mental Health First Aid training. The session demonstrated how equipping employees at every level with these skills can help organizations recognize mental health and substance use challenges, foster supportive conversations, and build stronger workplace cultures.

Dave Stefanski, Partner at Heart to Beat, discussed how organizations can protect their employees through comprehensive life-safety programs, including AED program management, CPR, First Aid, and Mental Health First Aid training, as well as compliance consulting services.

Additional opportunities throughout the day included networking with fellow business leaders, discussions on workplace well-being and leadership, and special experiences at Citizens Bank Park.

As the Official Health Insurance Partner of the Philadelphia Phillies, IBX is proud to bring local employers together through experiences that foster learning, connection, and innovation. Through initiatives like Business at the Ballpark and its Never stop caring campaign, IBX remains committed to helping businesses create healthier workplaces and stronger communities.

Media Contact:
Kathleen Conlon
215-241-4576
[email protected]