10/16/2024 | Press release | Distributed by Public on 10/16/2024 12:43
Retail media is growing faster than almost any other form of ad spending and eMarketer projects that it will account for 25% of all US media investment by 2028.
While much of the focus has traditionally been on the pre-purchase experience, the post-purchase moment offers an often untapped opportunity to boost engagement and create new revenue streams.
In this guide, we'll dive into how you can leverage post-purchase advertising to enhance the customer journey and optimize your ecommerce strategy. Read on for more insights, or navigate to a specific section below:
Imagine this: A customer just made a purchase on your site and has landed on the confirmation page. Typically, this is where the customer journey ends. But what if you could continue the conversation?
'Post-purchase' or 'post-transaction' advertising allows you to connect with customers by showing them personalized offers on your order confirmation page. It's a great way to engage with shoppers while they're still excited about their recent purchase and in the buying mood.
With post-purchase ads, you can surprise and delight customers with relevant offers right after the checkout. Here's a quick rundown of how these ads fit into the customer journey:
Check out the video below for a full primer on Fluent's post-transaction advertising solution
Pro Tip: Focus on offers that are highly relevant and add immediate value. Think exclusive discounts, free trials, or limited-time promotions. By offering something they can't find elsewhere, you can create a sense of urgency and keep your customers coming back for more.
Helping to increase revenue and enhance the shopping experience, post-purchase advertising is a win-win for retailers and consumers alike. Here's why you should monetize your high-traffic confirmation pages:
"Post-purchase advertising enables retailers to tailor ad content, visuals, and messaging to consumers' unique interests and preferences. When the consumer sees an offer that resonates with them, it reinforces the idea that the company values and understands their needs."
- Irina Zhizhina, Senior Product Manager
Hear more from Fluent's Sr. Product Manager on personalizing the customer journey with post-purchase ads.
If you're an ecommerce brand or any business with a minimum of 30 million annual transactions, post-purchase ads could be a great fit for your monetization strategy. Here are some types of businesses that are seeing success:
Adding post-purchase ads to your checkout experience is a straightforward way to explore retail media or complement your existing strategy. Whether on your website or mobile app, they're designed to boost engagement and drive extra revenue with minimal resources.
Ready to test out post-purchase ads? Here's how to seamlessly integrate them into your customer experience and start seeing results.
Post-purchase ads are simple to set up. Your developer can add a Javascript tag to your confirmation page in just a few hours. With the proper privacy measures in place, you can leverage first-party customer data to deliver personalized offers that encourage further engagement.
Monetizing your app with post-purchase ads is just as easy. By integrating a Software Development Kit (SDK), you can show relevant offers right after the mobile checkout process. This turnkey solution requires minimal development time while ensuring a smooth user experience.
Pro Tip: Fluent's post-purchase ad module makes integration and customization a breeze. Match your brand's colors, fonts, and style for a cohesive user experience that feels native to your site or app.
Choosing the right post-purchase advertising partner shouldn't be complicated. Here are five key things to look for to make sure you're on the right track.
To measure the success of your post-purchase advertising strategy, consider tracking the following Key Performance Indicators (KPIs):
Continuously review your KPIs to refine your post-purchase strategy and maximize revenue. Leverage the information you have about customers to personalize your ads and A/B test different offers to see which types perform best.
Post-purchase advertising offers a unique opportunity to enhance the customer experience and drive additional revenue. By delivering relevant offers immediately after a purchase, you can capitalize on customers' positive buying mindset, build long-term relationships, and grab a slice of the $129 billion retail media pie.
Here's our quick TL;DR on how to get started:
Ready to boost revenue and elevate the customer experience with tailored post-purchase offers?
Fluent's post-purchase advertising technology seamlessly integrates into your online storefront, providing a turnkey solution to enhance the customer journey.
Transform your checkout experience into a premium, brand-safe marketplace with exclusive offers from both endemic and non-endemic brands.
Contact us now to unlock new opportunities for growth!
Commerce Media | Retail Media | Post-Transaction Advertising | Contextual Data