Dolby Elevates In-Car Entertainment to New Heights at Auto China 2026

Dolby Elevates In-Car Entertainment to New Heights at Auto China 2026

More Automakers, More Models: Dolby-enabled Vehicles Drive the Next Generation of In-Car Entertainment

Beijing - (April 24, 2026) - Dolby Laboratories (NYSE: DLB), a leader in immersive entertainment, today announced continued expansion in automotive at the 2026 Beijing International Automotive Exhibition (Auto China 2026), as leading global automakers adopt Dolby innovations to transform the car into a premium, immersive entertainment environment.

At Auto China 2026, a diverse wave of automakers - from emerging EV makers to international giants, from established partners to first-time adopters - unveiled new models with Dolby experiences, including several milestone debuts marking their first-ever Dolby-enabled vehicles. With this latest progress, Dolby experiences are available in over 40 global automotive brands and spanning more than 150 car models.

"We are seeing a clear shift as cars evolve from transportation tools into 'the second living room' - a personal space with premium audio and visual experiences," Javier Foncillas, Vice President, Commercial Partnerships and Global Sales, Dolby Laboratories. "At Auto China 2026, we see this transformation taking center stage and Dolby is at the forefront through collaborations with automakers, their suppliers and the content ecosystem around the globe."

Dolby Adoption in Automotive Increases

Auto China 2026 sees the debut of Dolby's collaboration with some of the leading global automotive brands and the introduction of their first-ever Dolby-enabled vehicles.

BMW and Dolby announced the debut of Dolby Atmos in the new BMW 7 Series and the new BMW iX3 Long Wheelbase, bringing immersive audio into the vehicle cabin and marking the start of its rollout across BMW's vehicle portfolio.

Lexus unveiled Lexus new ES, its first model to feature Dolby Atmos, bringing immersive audio into the vehicle cabin.

In addition, many major automakers continued to announce and demonstrate new models that feature Dolby Vision and Dolby Atmos combined experience or Dolby Atmos experience around Auto China 2026.

Li Auto demonstrated the Dolby Vision and Dolby Atmos experience in its L Series, i Series and MEGA.

NIO demonstrated the NIO ES9 with Dolby Vision and Dolby Atmos. NIO ES9 is also the world's first vehicle to feature Dynamic Video Enhancement, powered by Dolby.

ONVO demonstrated car models that support Dolby Atmos, and became the world's first auto brand to introduce the Dolby Experience app into its car cabins for demonstrations.

Hongqi unveiled Hongqi all-new H7 to feature Dolby Atmos.

Dongfeng Nissan demonstrated Dolby Atmos in its NX8.

Beijing Hyundai announced the IONIQ V to support Dolby Atmos.

Cadillac brought the Dolby Atmos experience to its new model VISTIQ and LYRIQ-V.

ZEEKR demonstrated the ZEEKR 8X with Dolby Atmos.

Golden Logo Volkswagen demonstrated its ID. UNYX 08 with Dolby Atmos.

Great Wall Motors demonstrated the TANK 700 with Dolby Atmos.

Volvo demonstrated EX90 Large Fully Electric Luxury SUV and ES90 Large Fully Electric Sedan with Dolby Atmos.

Porsche announced the 911 GT3 Sonderwunsch-25 Years of Porsche in China featuring Dolby Atmos, and demonstrated Panamera Pure Edition with Dolby Atmos.

Dolby Advances In-Car Entertainment

Dolby is redefining premium in-car experiences by unlocking the full potential of audio and visual innovations. At Auto China 2026, Dolby is collaborating with automakers to demonstrate key innovations that are set to elevate in-car entertainment to the next level.

"Double Dolby": Through the powerful combination of Dolby Vision and Dolby Atmos - "Double Dolby" - car cabins are transformed into a completely immersive entertainment hub, where consumers can connect, relax, and enjoy their favorite entertainment with the full capabilities of the vehicles' sound systems and visual displays. Leading EV brands in China, including Li Auto, NIO, and ZEEKR have launched car models with the Dolby Vision and Dolby Atmos combined experience to bring "Double Dolby" to life.

Dolby Atmos via Apple CarPlay: Dolby Atmos via CarPlay is now live in vehicles from Xiaomi, Lotus, BMW, and Hyundai, bringing spatial audio seamlessly into the driver's ecosystem. This allows drivers and passengers to stream Dolby Atmos music directly from supported services, bringing spatial audio effortlessly on the go.

Dynamic Video Enhancement, powered by Dolby: Dynamic Video Enhancement, a new Dolby feature debuting on NIO ES9, upgrades SDR video content in real time, enhancing dynamic range and clarity across every in-car screen, ensuring every viewing moment feels more vibrant and engaging.

Expanding Content Experiences in the Car

Consumers' demand for premium in-car entertainment has never been stronger. According to a consumer study conducted by Counterpoint in April 2026 through in-depth interviews and online survey among 1,200 car owners in China, 3 in 4 car owners surveyed believe that vehicles featuring advanced in-car entertainment innovations are perceived as premium and symbolize an aspirational lifestyle. 8 in 10 consumers planning to purchase a new car within the next six months say they are willing to spend extra for vehicles offering the combined Dolby Vision and Dolby Atmos experience, viewing it as a meaningful lifestyle upgrade. Music, movies, and podcasts/audiobooks rank as the top three entertainment activities car owners find most engaging. The importance of shorts and user generated content has increased by 7% to 42% since 2025 and has moved to the second spot in terms of frequency of daily use, ahead of gaming, movies and TV shows.

At Auto China 2026, Dolby collaborated with its partners to showcase the "All Entertainment" ecosystem that consumers in China can enjoy in cars in Dolby - spanning music on QQ Music, NetEase Cloud Music, Kugou Music, and more; audiobook on Ximalaya; movies and episodic content on iQIYI and Tencent Video; and even UGC on bilibili.

From music and movies to audiobooks, UGC and games, and from the driver's seat to the back row, Dolby's audiovisual innovations ensure every moment is a premium immersive experience. At Auto China 2026, that future isn't just on display-it's hitting the highway. The future of in-car entertainment is here, and it's getting louder, brighter, and more immersive.

As adoption increases, Dolby continues to define what's possible in the car-bringing the immersive, connected, and premium entertainment experiences to more drivers and passengers worldwide.