Burson supports German Football Federation in securing UEFA Women's EURO 2029 hosting rights

Lausanne, Switzerland - December 5, 2025 - Burson, the global communications leader purpose-built to create value for clients through reputation, proudly announces its successful partnership with the German Football Federation (DFB), providing strategic counsel that culminated in UEFA's decision to award Germany the hosting rights for the UEFA Women's EURO 2029. Competitors included a joint bid from Denmark/Sweden and another from Poland.

The UEFA Executive Committee's decision marks a significant moment for German football, as it will be the first time since 2001 that Germany will host the UEFA Women's EURO. The DFB's compelling bid presented a clear vision for a tournament poised to set new standards for women's football across Europe.

Burson collaborated closely with the DFB, leveraging its deep expertise in major event bids to develop and articulate a powerful strategy. The work focused on highlighting the transformative potential of the tournament - envisioning record-breaking attendances in major stadiums, strengthening leadership and development pathways through knowledge-exchange platforms, and creating a wave of new opportunities for women's football throughout the continent.

Greg Curchod, CEO, Switzerland, Burson, stated: "I am incredibly proud of our team's dedication and strategic excellence in assisting the German Football Federation in successfully securing the UEFA Women's EURO 2029. Drawing upon our over two decades of experience in major sporting event bids, we contributed to a campaign that powerfully communicated the extraordinary growth of women's football and the profound, transformative impact this tournament in Germany will undoubtedly have. This outcome is a testament to our team's commitment to delivering significant results for our clients and the broader sporting community. Burson is committed to supporting initiatives that elevate global sports and looks forward to the positive legacy this landmark tournament will create for women's football."