Management Change/Compensation (Form 8-K)

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers

On October 20, 2025, The Brand House Collective, Inc. (the "Company" or "Brand House Collective") announced that it had named Lisa Foley Dubois (hereinafter, "Ms. Foley") to the position of Chief Marketing Officer to be effective October 20, 2025.

The Company and Ms. Foley entered into an employment agreement (the "Employment Agreement"), with an effective term that will commence on October 20, 2025 and that will continue for an indefinite term (the "Term"), until terminated as provided in the Employment Agreement. The Employment Agreement provides Ms. Foley with the following compensation and benefits: (a) annual base salary of no less than $375,000, subject to periodic review and adjustment in the discretion of the Compensation Committee of the Board (the "Compensation Committee"); (b) participation in any annual bonus plans maintained by the Company for its senior executives, with a target amount for such bonus to be 50% of Ms. Foley's base salary and the actual bonus payable with respect to a particular year to be determined by the Compensation Committee, based on the achievement of corporate and individual performance objectives established by the Compensation Committee; (c) participation in the Company's long term incentive compensation program at the discretion of the Compensation Committee; and (d) participation in all employee benefit plans or programs for which any member of the Company's senior management is eligible under any existing or future Company plan or program.

Under the terms of the Employment Agreement, the Company may terminate Ms. Foley's employment at any time either for any or no reason, and Ms. Foley may terminate her employment for Good Reason or upon thirty days' advance notice without Good Reason. The term "Good Reason" is defined in the Employment Agreement to mean the occurrence of any of the following: (i) the assignment to Ms. Foley of any duties inconsistent with Ms. Foley's position, authority, duties or responsibilities, or any other action by the Company which results in a material diminution in such position, authority, duties or responsibilities; (ii) a reduction by the Company in Ms. Foley's annual salary, provided that if the salaries of substantially all of the Company's senior executive officers are contemporaneously and proportionately reduced, a reduction in Ms. Foley's salary will not constitute "Good Reason"; (iii) the failure by the Company, without Ms. Foley's consent, to pay to her any portion of her current compensation, except pursuant to a compensation deferral elected by Ms. Foley, other than an isolated and inadvertent failure which is remedied by the Company promptly after receipt thereof given by Ms. Foley; (iv) the relocation of the Company's principal executive offices to a location more than 35 miles from the current location of such offices, or the Company's requiring Ms. Foley to be based anywhere other than the Company's principal executive offices, except for required travel on the Company's business; or (v) the failure of the Company to obtain a satisfactory agreement from any successor to assume and agree to perform under the Employment Agreement.

If the Company terminates Ms. Foley's employment without Cause (as defined below) or if Ms. Foley resigns for Good Reason, the Company shall pay Ms. Foley one (1) times her base salary for the year in which such termination shall occur in regular payroll cycles. The term "Cause" is defined in the Employment Agreement to mean the occurrence of any of the following, as determined in good faith by the Board: (i) alcohol abuse or use of controlled drugs (other than in accordance with a physician's prescription) by Ms. Foley; (ii) illegal conduct or gross misconduct of Ms. Foley which is materially and demonstrably injurious to the Company or its Affiliates including, without limitation, fraud, embezzlement, theft or proven dishonesty; (iii) Ms. Foley's conviction of a misdemeanor involving moral turpitude or a felony; (iv) Ms. Foley's entry of a guilty or nolo contendere plea to a misdemeanor involving moral turpitude or a felony; (v) Ms. Foley's material breach of any agreement with, or duty owed to, the Company or its affiliates; or (vi) Ms. Foley's failure, refusal or inability to perform, in any material respect, her duties to the Company, which failure continues for more than 15 days after written notice thereof from the Company.

The payment of any severance by the Company to Ms. Foley is conditioned upon the execution and delivery by Ms. Foley of a release in the form of the release attached as an exhibit to the Employment Agreement. If Ms. Foley's employment with the Company ceases for any reason (including but not limited to termination (a) by the Company for Cause, (b) as a result of Ms. Foley's death, (c) as a result of Ms. Foley's Disability (as defined in the Employment Agreement) or (d) by Ms. Foley without Good Reason) other than as a result of the Company terminating her without Cause or by her resignation for Good Reason, then the Company's obligation to Ms. Foley will be limited solely to the payment of accrued and unpaid base salary through the date of such cessation.

The Employment Agreement also contains a non-competition agreement from Ms. Foley by which she agrees not to, directly or indirectly, among other things, be employed by or otherwise participate in the management of certain competitive companies or their affiliates, each of which are identified in the Employment Agreement, for a period of 12 months from the date of her termination. The Company also has the option to extend the term of Ms. Foley's non-competition agreement for up to an additional 12 months by agreeing to pay her base salary in substantially equal monthly installments for the number of months that the Company elects to extend the non-competition agreement as severance. The Employment Agreement also contains other standard restrictive covenants such as confidentiality, works for hire and non-solicitation of customers and employees that will extend for a period of 24 months following termination of employment.

There is no arrangement or understanding between Ms. Foley and any other person pursuant to which Ms. Foley was selected as an officer. Ms. Foley is not a party to any transaction with any related person required to be disclosed pursuant to Item 404(a) of Regulation S-K.

The preceding description of the Employment Agreement is a summary of its material terms, does not purport to be complete, and is qualified in their entirety by reference to the Employment Agreement, a copy of which is being filed as Exhibit 10.1 to this Current Report on Form 8-K and incorporated herein by reference.

Item: 9.01 Financial Statements and Exhibits.

(d) Exhibits