Turning Print Innovation into New Possibilities

Putting our innovation to the test

Our collaboration with Ferrari creates exactly this kind of opportunity. From the earliest stages, Ferrari's designers and engineers worked alongside HP experts, drawing on knowledge across our business to address the technical demands of two distinct applications.

For the display car, our engineers brought Invisible Blue ink into operation on the HP Indigo 200K enabling graphics that fluoresce blue under ultraviolet light. Achieving this effect required careful adjustments to the printing process and testing different combinations of inks, primers and wrapping materials. The challenge was to preserve the quality of the design while ensuring the printed material could conform to the car's complex curves without cracking or losing adhesion.

As our experts observed, creative ideas need the right technology foundation to become reality. For Austin, this meant translating each concept into technical requirements, testing against defined performance criteria and refining the approach before moving to trials on the vehicle itself.

For the race car, our HP Latex team drew on established vehicle-wrapping expertise to reproduce Ferrari's intricate blueprint graphics on the complex bodywork, while meeting the thermal demands of the racing environment.

Together, this experience reflects the direction we are taking across the HP Graphics Solutions Business. By connecting our portfolios, we can leverage advances in one area to accelerate progress in another, bringing the full strength of our capabilities to the challenges our partners and customers face.